Firecrawl Brand: Colors, Fonts, Logo & Visual Identity

Firecrawl Brand Identity

A complete profile of Firecrawl's visual system — colors, typography, components, and personality — extracted from https://www.firecrawl.dev. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.firecrawl.dev.

primary: #FF4C00
secondary: #E56565
accent: #FF4C00
background: #F9F9F9
textPrimary: #262626
link: #FF4D00

Typography

Each font links to its Google Fonts page where available.

primary: Suisse
heading: Suisse

Font Stack

Suisse, ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M11.9737%202.87272C11.2407%202.87272%2010.6663%202.33835%2010.6663%201.58626C10.6663%200.83418%2011.2407%200.299805%2011.9737%200.299805C12.7067%200.299805%2013.2812%200.83418%2013.2812%201.58626C13.2812%202.33835%2012.7067%202.87272%2011.9737%202.87272ZM10.8842%2014.4311V4.29772H13.0237V14.4311H10.8842Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20color(display-p3%200.14902%200.14902%200.14902)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M20.1527%204.29772H20.6281V6.29668H19.6772C17.7755%206.29668%2017.1613%207.78105%2017.1613%209.3446V14.4311H15.0219V4.29772H16.9236L17.1613%205.82168C17.6764%204.97064%2018.4886%204.29772%2020.1527%204.29772Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20color(display-p3%200.14902%200.14902%200.14902)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M26.1788%2014.5498C22.9894%2014.5498%2020.9886%2012.4915%2020.9886%209.38418C20.9886%206.2571%2022.9894%204.17897%2025.9807%204.17897C28.9126%204.17897%2030.8738%206.03939%2030.9333%209.00814C30.9333%209.26543%2030.9135%209.54251%2030.8738%209.8196H23.2271V9.95814C23.2865%2011.68%2024.3761%2012.8081%2026.06%2012.8081C27.3674%2012.8081%2028.3183%2012.155%2028.6155%2011.0269H30.755C30.3984%2013.0258%2028.6947%2014.5498%2026.1788%2014.5498ZM23.3064%208.25605H28.7145C28.5362%206.75189%2027.4863%205.90085%2026.0005%205.90085C24.6336%205.90085%2023.4648%206.81126%2023.3064%208.25605Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20color(display-p3%200.14902%200.14902%200.14902)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M37.2193%2014.5498C34.1487%2014.5498%2032.1875%2012.5508%2032.1875%209.38418C32.1875%206.2571%2034.2081%204.17897%2037.2787%204.17897C39.8936%204.17897%2041.5181%205.62376%2041.9341%207.9196H39.6955C39.4182%206.7321%2038.5664%205.9998%2037.2391%205.9998C35.5156%205.9998%2034.3864%207.38522%2034.3864%209.38418C34.3864%2011.3633%2035.5156%2012.729%2037.2391%2012.729C38.5465%2012.729%2039.4182%2011.9769%2039.6757%2010.8092H41.9341C41.5379%2013.105%2039.8144%2014.5498%2037.2193%2014.5498Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20color(display-p3%200.14902%200.14902%200.14902)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M48.6034%204.29772H49.0789V6.29668H48.128C46.2262%206.29668%2045.6121%207.78105%2045.6121%209.3446V14.4311H43.4726V4.29772H45.3744L45.6121%205.82168C46.1272%204.97064%2046.9394%204.29772%2048.6034%204.29772Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20color(display-p3%200.14902%200.14902%200.14902)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M54.3679%204.17897C57.0621%204.17897%2058.6073%205.46543%2058.6073%207.86022V14.4311H56.7451L56.5668%2012.9863C55.8735%2013.8967%2054.9028%2014.5498%2053.2981%2014.5498C51.0794%2014.5498%2049.5936%2013.4613%2049.5936%2011.5811C49.5936%209.50293%2051.0992%208.33522%2053.9519%208.33522H56.4876V7.72168C56.4876%206.59355%2055.6754%205.90085%2054.2688%205.90085C53.001%205.90085%2052.1491%206.4946%2051.9907%207.38522H49.8908C50.1087%205.40605%2051.8124%204.17897%2054.3679%204.17897ZM53.6547%2012.8873C55.4376%2012.8873%2056.4678%2011.8383%2056.4876%2010.2748V9.91855H53.833C52.5057%209.91855%2051.7728%2010.4133%2051.7728%2011.4425C51.7728%2012.2936%2052.4859%2012.8873%2053.6547%2012.8873Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20color(display-p3%200.14902%200.14902%200.14902)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M62.7912%2014.4311L59.4829%204.29772H61.7413L64.0591%2012.0561L66.3768%204.29772H68.3381L70.5568%2012.0561L72.9538%204.29772H75.1329L71.7652%2014.4311H69.4672L67.3277%207.54355L65.109%2014.4311H62.7912Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20color(display-p3%200.14902%200.14902%200.14902)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M76.1601%2014.4311V0.576888H78.2996V14.4311H76.1601Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20color(display-p3%200.14902%200.14902%200.14902)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

UI Components

Live previews rendered using Firecrawl's actual button styles.

Input

background: transparent
textColor: #262626
borderColor: null
borderRadius: 0px
shadow: none

Button Primary

background: #FF4C00
textColor: #FFFFFF
borderRadius: 10px
shadow: color(display-p3 0.9804 0.1127 0.098 / 0.2) 0px -6px 12px 0px inset, color(display-p3 0.9804 0.3647 0.098 / 0.12) 0px 2px 4px 0px, color(display-p3 0.9804 0.3647 0.098 / 0.12) 0px 1px 1px 0px, color(display-p3 0.9804 0.3647 0.098 / 0.16) 0px 0.5px 0.5px 0px, color(display-p3 0.9804 0.3647 0.098 / 0.2) 0px 0.25px 0.25px 0px

Button Secondary

background: #EFEFEF
textColor: #262626
borderRadius: 10px
shadow: none

Brand Personality

Tone: modern
Energy: high
Audience: tech-savvy professionals and AI developers

Firecrawl Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: firecrawl.dev

Frequently Asked Questions

What is Firecrawl's primary brand color?
Firecrawl's primary brand color is #FF4C00. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Firecrawl use?
Firecrawl uses Suisse as the primary typeface across body and headings.
Does Firecrawl use a light or dark theme?
Firecrawl's primary site uses a light color scheme, with a background of #F9F9F9.
Where can I find Firecrawl's logo?
Firecrawl's logo is available directly on their site (https://www.firecrawl.dev). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.firecrawl.dev using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Firecrawl.

Methodology

Brand data on this page was extracted from https://www.firecrawl.dev on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Firecrawl.