Fira Brand: Colors, Fonts, Logo & Visual Identity

Fira Brand Identity

A complete profile of Fira's visual system — colors, typography, components, and personality — extracted from https://firaresearch.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://firaresearch.com/.

Color Type	Hex Code	RGB Value
primary	#E4013A	rgb(228, 1, 58)
secondary	#6A7282	rgb(106, 114, 130)
accent	#E4013A	rgb(228, 1, 58)
background	#FFFFFF	rgb(255, 255, 255)
textPrimary	#1C1917	rgb(28, 25, 23)
link	#364153	rgb(54, 65, 83)

Typography

Each font links to its Google Fonts page where available.

Type	Font Family
primary	Geist
heading	Geist

Tone: professional
Energy: medium
Audience: financial professionals

UI Components

Live previews rendered using Fira's actual button styles.

Component	Styles
Input	background: transparent, textColor: null, borderColor: null, borderRadius: 0px, shadow: none
Button Primary	background: #FBFBFA, textColor: #FFFFFF, borderRadius: 6px, shadow: rgba(255, 255, 255, 0.25) 0px 1px 0px 0px inset

Fira Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: firaresearch.com

Source: etsy.com

Frequently Asked Questions

What is Fira's primary brand color? Fira's primary brand color is #E4013A. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Fira use? Fira uses Geist as the primary typeface across body and headings.

Does Fira use a light or dark theme? Fira's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Fira's logo? Fira's logo is available directly on their site (https://firaresearch.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated? This profile was extracted from https://firaresearch.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Fira.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    },
    {
      "family": "Manrope",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#E4013A",
    "secondary": "#6A7282",
    "accent": "#E4013A",
    "background": "#FFFFFF",
    "textPrimary": "#1C1917",
    "link": "#364153"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "ui-sans-serif",
        "system-ui"
      ],
      "body": [
        "Geist",
        "ui-sans-serif",
        "system-ui"
      ],
      "paragraph": [
        "Geist",
        "ui-sans-serif",
        "system-ui"
      ]
    },
    "fontSizes": {
      "h1": "30px",
      "h2": "30px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": null,
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FBFBFA",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(255, 255, 255, 0.25) 0px 1px 0px 0px inset"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%20334%20108%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22hidden%20h-6%20sm%3Ablock%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M94.4102%207.2085H47.502V23.0779C47.502%2027.2024%2044.1584%2030.5459%2040.034%2030.5459H0.827148V54.1167H40.034C44.1584%2054.1167%2047.502%2057.4602%2047.502%2061.5847V69.7528C47.502%2073.8772%2044.1584%2077.2207%2040.034%2077.2207H0.827148V100.792H47.7353V84.9221C47.7353%2080.7976%2051.0789%2077.4541%2055.2033%2077.4541H94.4102V53.8833H55.2033C51.0789%2053.8833%2047.7353%2050.5398%2047.7353%2046.4153V38.2472C47.7353%2034.1228%2051.0789%2030.7793%2055.2033%2030.7793H94.4102V7.2085Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M298.812%20101.464C293.018%20101.464%20287.759%2099.9937%20283.035%2097.0523C278.4%2094.1108%20274.701%2090.1443%20271.937%2085.1528C269.263%2080.0721%20267.926%2074.412%20267.926%2068.1726C267.926%2061.844%20269.263%2056.1839%20271.937%2051.1924C274.701%2046.1117%20278.4%2042.1006%20283.035%2039.1592C287.759%2036.1286%20293.018%2034.6133%20298.812%2034.6133C303.714%2034.6133%20308.037%2035.6829%20311.781%2037.8221C315.613%2039.8722%20318.644%2042.7246%20320.872%2046.3791C323.101%2050.0336%20324.215%2054.1784%20324.215%2058.8134V77.2643C324.215%2081.8994%20323.101%2086.0441%20320.872%2089.6987C318.733%2093.3532%20315.747%2096.2501%20311.914%2098.3893C308.082%20100.439%20303.714%20101.464%20298.812%20101.464ZM301.218%2087.5594C306.655%2087.5594%20311.023%2085.7321%20314.321%2082.0776C317.708%2078.4231%20319.402%2073.7435%20319.402%2068.0389C319.402%2064.2061%20318.644%2060.8189%20317.129%2057.8775C315.613%2054.936%20313.474%2052.6631%20310.711%2051.0587C308.037%2049.3651%20304.873%2048.5183%20301.218%2048.5183C297.653%2048.5183%20294.488%2049.3651%20291.725%2051.0587C289.051%2052.6631%20286.912%2054.936%20285.308%2057.8775C283.792%2060.8189%20283.035%2064.2061%20283.035%2068.0389C283.035%2071.8717%20283.792%2075.2588%20285.308%2078.2002C286.912%2081.1417%20289.051%2083.4592%20291.725%2085.1528C294.488%2086.7572%20297.653%2087.5594%20301.218%2087.5594ZM318.466%20100.127V82.8798L321.006%2067.2367L318.466%2051.7272V35.9503H333.173V100.127H318.466Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M222.123%20100.127V35.9503H236.83V100.127H222.123ZM236.83%2064.4289L231.75%2061.8886C231.75%2053.7773%20233.532%2047.2259%20237.098%2042.2343C240.752%2037.1536%20246.234%2034.6133%20253.543%2034.6133C256.752%2034.6133%20259.649%2035.1927%20262.234%2036.3514C264.819%2037.5102%20267.225%2039.382%20269.454%2041.9669L259.827%2051.8609C258.668%2050.613%20257.376%2049.7216%20255.95%2049.1868C254.524%2048.652%20252.875%2048.3846%20251.003%2048.3846C246.903%2048.3846%20243.515%2049.6771%20240.841%2052.262C238.167%2054.8469%20236.83%2058.9025%20236.83%2064.4289Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M193.594%20100.127V35.9502H208.302V100.127H193.594ZM200.948%2024.1844C198.452%2024.1844%20196.358%2023.3376%20194.664%2021.644C193.06%2019.9504%20192.257%2017.8558%20192.257%2015.36C192.257%2012.8642%20193.06%2010.7696%20194.664%209.07599C196.358%207.38243%20198.452%206.53564%20200.948%206.53564C203.533%206.53564%20205.628%207.38243%20207.232%209.07599C208.836%2010.7696%20209.639%2012.8642%20209.639%2015.36C209.639%2017.8558%20208.836%2019.9504%20207.232%2021.644C205.628%2023.3376%20203.533%2024.1844%20200.948%2024.1844Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M122.41%20100.127V6.53564H137.786V100.127H122.41ZM132.973%2060.0166V45.9778H180.571V60.0166H132.973ZM132.973%2020.5744V6.53564H182.844V20.5744H132.973Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://firaresearch.com/favicon.ico?favicon.c686f220.ico"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "financial professionals"
  }
}

Methodology

Brand data on this page was extracted from https://firaresearch.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.