Finvest Brand Identity

A complete profile of Finvest's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #041123
• secondary: #ADC9A6
• accent: #071A34
• background: #FFFFFF
• textPrimary: #071A34
• link: #071A34

Typography

• primary: Satoshi — https://fonts.google.com/specimen/Satoshi
• heading: Maisonneue Book — https://fonts.google.com/specimen/Maisonneue+Book

Visual Assets

• Logo: https://www.getfinvest.com/images/Finvest.svg
• Favicon: https://www.getfinvest.com/images/favicon.svg
• Social card (og:image): https://cdn.prod.website-files.com/673fb5e1b0d8f9b4f7f45ee1/67cfa49bbca2eb537445b71a_xs.png

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#FFFFFF, borderRadius=10px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: Individuals seeking AI-powered financial management solutions.

Finvest Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Finvest | The AI-Powered Wealth Manager for Smarter Money Decisions
  • Image: https://www.getfinvest.com/images/ASDSAD.webp
  • Source: https://www.getfinvest.com/
• Finvest | The AI-Powered Wealth Manager for Smarter Money Decisions
  • Image: https://www.getfinvest.com/images/Free-iPhone-15-Pro-Hand-Mockup-Mockuuups-Studio.webp
  • Source: https://www.getfinvest.com/
• Finvest | The AI-Powered Wealth Manager for Smarter Money Decisions
  • Image: https://www.getfinvest.com/images/orbit-1.webp
  • Source: https://www.getfinvest.com/
• Finvest Legal & Privacy Policies – Stay Informed & Secure
  • Image: https://bonds.getfinvest.com/images/MOBILE-_1_.webp
  • Source: https://bonds.getfinvest.com/legal.html
• About Finvest – Meet the Team Behind the AI Wealth App
  • Image: https://www.getfinvest.com/images/SS.webp
  • Source: https://www.getfinvest.com/

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Satoshi",
   "role": "body"
  },
  {
   "family": "Maisonneue Book",
   "role": "heading"
  },
  {
   "family": "Cambertrial Smbd",
   "role": "unknown"
  },
  {
   "family": "Maisonneue Demi",
   "role": "unknown"
  },
  {
   "family": "Opensauceone",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#041123",
  "secondary": "#ADC9A6",
  "accent": "#071A34",
  "background": "#FFFFFF",
  "textPrimary": "#071A34",
  "link": "#071A34"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Satoshi",
   "heading": "Maisonneue Book"
  },
  "fontStacks": {
   "heading": [
    "Cambertrial Bd",
    "Tahoma",
    "sans-serif"
   ],
   "body": [
    "Satoshi",
    "sans-serif"
   ],
   "paragraph": [
    "Maisonneue",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "110px",
   "h2": "66px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FFFFFF",
   "textColor": "#FFFFFF",
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.getfinvest.com/images/Finvest.svg",
  "favicon": "https://www.getfinvest.com/images/favicon.svg",
  "ogImage": "https://cdn.prod.website-files.com/673fb5e1b0d8f9b4f7f45ee1/67cfa49bbca2eb537445b71a_xs.png",
  "logoHref": "index.html"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "Individuals seeking AI-powered financial management solutions."
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.8,
  "colors": 0.9,
  "overall": 0.8500000000000001
 }
}