Fintool Brand Identity

A complete profile of Fintool's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #111827
• secondary: #2563EB
• accent: #374151
• background: #FFFFFF
• textPrimary: #374151
• link: #374151

Typography

• primary: Apple Color Emoji — https://fonts.google.com/specimen/Apple+Color+Emoji
• heading: Apple Color Emoji — https://fonts.google.com/specimen/Apple+Color+Emoji

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Fintool Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Microsoft has acquired Fintool
  • Image:
  • Source: https://fintool.com/
• You can't miss the Fintool.com ad at Omaha Airport for the Warren Buffett's Berkshire Hathaway Shareholder Meeting. Right before TSA security, we kindly remind visitors: “Please check your SPACs… | Nicolas Bustamante |
  • Image:
  • Source: https://www.linkedin.com/posts/bustamantenicolas_you-cant-miss-the-fintoolcom-ad-at-omaha-activity-7323697136879947777-GIJA
• Fintool, Warren Buffett as a Service
  • Image:
  • Source: https://www.nicolasbustamante.com/p/fintool-warren-buffett-as-a-service
• Fintool | Financial knowledge for everyone
  • Image:
  • Source: https://fintool.ch/videos/606206cc77784d8e755fa6d3/short-squeeze
• Journalist's Toolbox: Using Fintool for SEC Reports
  • Image:
  • Source: https://www.youtube.com/watch?v=pMSRU9C3t50
• Fintool | Financial knowledge for everyone
  • Image:
  • Source: https://fintool.ch/videos/605c6a0477784d8e755fa6ad/securities-lending-wie-gehts

Working with these fonts

Not found on Google Fonts? Suggestions:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As.
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {"family": "Apple Color Emoji","role": "unknown"},
 {"family": "Segoe UI Emoji","role": "unknown"},
 {"family": "Segoe UI Symbol","role": "unknown"},
 {"family": "Noto Color Emoji","role": "unknown"}
 ],
 "colors": {
 "primary": "#111827",
 "secondary": "#2563EB",
 "accent": "#374151",
 "background": "#FFFFFF",
 "textPrimary": "#374151",
 "link": "#374151"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Apple Color Emoji",
 "heading": "Apple Color Emoji"
 },
 "fontStacks": {
 "heading": [
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "body": [
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "paragraph": [
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ]
 },
 "fontSizes": {
 "h1": "24px",
 "h2": "24px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "0px"
 },
 "components": {},
 "images": {
 "logo": "https://fintool.com/_next/image?url=%2Flogofintool.png&w=96&q=75",
 "favicon": "https://fintool.com/favicon.ico",
 "ogImage": "https://fintool.com/og-acquisition.png",
 "logoAlt": "Fintool logo"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "business professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0,
 "colors": 0.9,
 "overall": 0.45
 }
}