Fintoc Brand Identity

A complete profile of Fintoc's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #007AFF
• secondary: #A1D0FF
• accent: #007AFF
• background: #FFFFFF
• textPrimary: #000000
• link: #057AFF

Typography

• primary: DM Sans — Google Fonts
• heading: DM Sans — Google Fonts

Visual Assets

• Logo: %20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E)
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#007AFF, textColor=#FFFFFF, borderRadius=1920px, shadow=none
• buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=1920px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking for payment solutions

Fintoc Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Volvimos con Tech Talks by Fintoc | Fintoc
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• Prueba la API de Fintoc con tus propios datos, directo desde los docs | Fintoc
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• Qué pueden aprender los comercios en Chile de Pix en Brasil? | Fintoc
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• Deploy Station: How We Reached 162 Deploys Per Month | Fintoc
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• Volvimos con Tech Talks by Fintoc | Fintoc
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• Nuestro hack para entender mejor al cliente: PepeStore | Fintoc
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Working with these fonts

Not found on Google Fonts? Here is a suggested flow to help if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.