# Finto Brand Identity

A complete profile of **Finto**'s visual system — colors, typography, components, and personality — extracted from [https://www.gofinto.com/](https://www.gofinto.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.gofinto.com/.  
**primary**  
`#0000EE`

**secondary**  
`#B8D5B3`

**accent**  
`#000000`

**background**  
`#FFFFFF`

**textPrimary**  
`#27272B`

**link**  
`#392BD5`

## Typography

Each font links to its Google Fonts page where available.

**primary**  
Geist  
[Geist Google Fonts →](https://fonts.google.com/specimen/Geist)

**heading**  
Geist  
[Geist Google Fonts →](https://fonts.google.com/specimen/Geist)  
`Geist, sans-serif`

## Visual Assets

)%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E)

## UI Components

Live previews rendered using Finto's actual button styles.

### Input

input  
background: `#EFEFEF`  
textColor: `#000000`  
borderColor: `#767676`  
borderRadius: `0px`  
shadow: `none`

### Button Primary

buttonPrimary  
background: `#000000`  
textColor: `#0000EE`  
borderRadius: `4px`  
shadow: `none`

### Button Secondary

buttonSecondary  
background: `#FFFFFF`  
textColor: `#0000EE`  
borderRadius: `4px`  
shadow: `none`

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** business professionals

## Finto Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [framerusercontent.com](https://framerusercontent.com/images/PpTcXiCEg0v794w5d6bJSH4cgRI.jpg?width=2000&height=1328)  
Source: [gofinto.com](https://www.gofinto.com/de/ueber-uns)

Image: [framerusercontent.com](https://framerusercontent.com/images/aOsia1X5rDVdPj54v4DIzeTxrok.png?width=1600&height=1600)  
Source: [gofinto.com](https://www.gofinto.com/)

Image: [framerusercontent.com](https://framerusercontent.com/images/1EtySmg2g6xqawdvmqy8fsewm8.jpg?width=500&height=500)  
Source: [gofinto.com](https://www.gofinto.com/about-us)

Image: [framerusercontent.com](https://framerusercontent.com/images/cIM2XpANfJrhcoMw4t7R7vXPtM.jpeg?width=1600&height=1066)  
Source: [gofinto.com](https://www.gofinto.com/de/ueber-uns)

Image: [framerusercontent.com](https://framerusercontent.com/images/qDU52e1437Y3WjLFuYzpDCavg.jpg?width=1600&height=908)  
Source: [gofinto.com](https://www.gofinto.com/de/ueber-uns)

Image: [framerusercontent.com](https://framerusercontent.com/images/g5hQuY25gQ7yBb1Ts2muJRxKI.png?width=1600&height=871)  
Source: [gofinto.com](https://www.gofinto.com/de/ueber-uns)

## Frequently Asked Questions

**What is Finto's primary brand color?**

Finto's primary brand color is `#0000EE`. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Finto use?**

Finto uses `#000000` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Finto use?**

Finto uses Geist as the primary typeface across body and headings.

**Does Finto use a light or dark theme?**

Finto's primary site uses a light color scheme, with a background of `#FFFFFF`.

**Where can I find Finto's logo?**

Finto's logo is available directly on their site ([here](https://www.gofinto.com/)).  
The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**

This profile was extracted from [https://www.gofinto.com/](https://www.gofinto.com/) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Finto.

## Methodology

Brand data on this page was extracted from [https://www.gofinto.com/](https://www.gofinto.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Finto.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.  
[GET /branding/finto.json](/content/branding/finto.json)  
[GET /branding/finto/llms.txt](/content/branding/finto/llms.txt)