Finta Brand Identity

A complete profile of Finta's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #2679F3
• accent: #2679F3
• background: #FFFFFF
• textPrimary: #202020
• link: #2679F3

Typography

• primary: Oracle — Google Fonts
• heading: Oracle — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#2679F3, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(30, 31, 37, 0.38) 0px 1px 4px -1px
• buttonSecondary: background=#FFFFFF, textColor=#202020, borderRadius=8px, shadow=rgba(30, 31, 37, 0.09) 0px 0px 0px 1px

Brand Personality

Tone: professional · Energy: medium · Audience: startups and small businesses

Finta Brand in the Wild

• Finta – Startup Accounting and Taxes
  • Image:
  • Source: Finta Website
• Monik and Anthony – Finta
  • Image:
  • Source: Founders
• Requirements - Finta Guide
  • Image:
  • Source: Requirements
• Founders – Finta
  • Image:
  • Source: Founders

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Oracle",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#2679F3",
  "accent": "#2679F3",
  "background": "#FFFFFF",
  "textPrimary": "#202020",
  "link": "#2679F3"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Oracle",
   "heading": "Oracle"
  },
  "fontStacks": {
   "heading": [
    "Oracle"
   ],
   "body": [
    "Oracle"
   ],
   "paragraph": [
    "Oracle"
   ]
  },
  "fontSizes": {
   "h1": "40px",
   "h2": "14px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#2679F3",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(30, 31, 37, 0.38) 0px 1px 4px -1px"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#202020",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "rgba(30, 31, 37, 0.09) 0px 0px 0px 1px"
  }
 },
 "images": {
  "logo": "https://a-us.storyblok.com/f/1023015/68x24/8f586a9168/logo.svg",
  "favicon": "https://www.finta.com/favicon.ico",
  "ogImage": "https://a-us.storyblok.com/f/1023015/2400x1260/089de1fe12/og.png",
  "logoHref": "/"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "startups and small businesses"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 }
}