Finosu Brand Identity

A complete profile of Finosu's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #01071B
• secondary: #A1A6B0
• accent: #4A72F6
• background: #FFFFFF
• textPrimary: #101016
• link: #4A72F6

Typography

• primary: Poppins — Google Fonts
• heading: Poppins — Google Fonts

Visual Assets

• Logo: 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• Favicon: https://www.finosu.com/favicon.svg
• Social card (og:image): https://www.finosu.com/og-image.png

UI Components

• input: background=#FFFFFF, textColor=#101016, borderColor=#E1E1E1, borderRadius=14px, shadow=none
• buttonPrimary: background=#01071B, textColor=#FFFFFF, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(15, 23, 42, 0.22) 0px 18px 45px 0px
• buttonSecondary: background=#FFFFFF, textColor=#101016, borderColor=#F0F0F0, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(15, 23, 42, 0.04) 0px 2px 8px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: financial institutions and tech-savvy users

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around (pricing, blog, careers).
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.