Finosu Brand: Colors, Fonts, Logo & Visual Identity

Finosu Brand Identity

A complete profile of Finosu's visual system — colors, typography, components, and personality — extracted from https://www.finosu.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.finosu.com.

Primary: #01071B (rgb(1, 7, 27))
Secondary: #A1A6B0 (rgb(161, 166, 176))
Accent: #4A72F6 (rgb(74, 114, 246))
Background: #FFFFFF (rgb(255, 255, 255))
Text Primary: #101016 (rgb(16, 16, 22))
Link: #4A72F6 (rgb(74, 114, 246))

Typography

Each font links to its Google Fonts page where available.

Primary: Poppins (Google Fonts →)
Heading: Poppins (Google Fonts →)

Font Stack: Poppins, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Arial, sans-serif

Visual Assets

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UI Components

Live previews rendered using Finosu's actual button styles.

Input

Background: #FFFFFF
Text Color: #101016
Border Color: #E1E1E1
Border Radius: 14px
Shadow: none

Button Primary

Background: #01071B
Text Color: #FFFFFF
Border Radius: 33554400px
Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(15, 23, 42, 0.22) 0px 18px 45px 0px

Button Secondary

Background: #FFFFFF
Text Color: #101016
Border Color: #F0F0F0
Border Radius: 33554400px
Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(15, 23, 42, 0.04) 0px 2px 8px 0px

Brand Personality

Tone: professional
Energy: medium
Audience: financial institutions and tech-savvy users

Finosu Brand in the Wild

Brand Assets Images

Frequently Asked Questions

What is Finosu's primary brand color?
Finosu's primary brand color is #01071B. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Finosu use?
Finosu uses #4A72F6 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Finosu use?
Finosu uses Poppins as the primary typeface across body and headings.
Does Finosu use a light or dark theme?
Finosu's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Finosu's logo?
Finosu's logo is available directly on their site (https://www.finosu.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.finosu.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Finosu.

Methodology

Brand data on this page was extracted from https://www.finosu.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Finosu.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [{
    "family": "Poppins",
    "role": "body"
  }],
  "colors": {
    "primary": "#01071B",
    "secondary": "#A1A6B0",
    "accent": "#4A72F6",
    "background": "#FFFFFF",
    "textPrimary": "#101016",
    "link": "#4A72F6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Geist Mono",
        "Geist Mono Fallback",
        "ui-monospace",
        "SFMono-Regular",
        "SF Mono",
        "Menlo",
        "Monaco",
        "Consolas",
        "Liberation Mono",
        "Courier New",
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "80px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#101016",
      "borderColor": "#E1E1E1",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#01071B",
      "textColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(15, 23, 42, 0.22) 0px 18px 45px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#101016",
      "borderColor": "#F0F0F0",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(15, 23, 42, 0.04) 0px 2px 8px 0px"
    }
  },
  "images": {
    "logo": 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    "targetAudience": "financial institutions and tech-savvy users"
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    "buttonClassification": {
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}