FINNY AI Brand Identity

A complete profile of FINNY AI's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #CDFCDA
• secondary: #0000EE
• accent: #6A82E4
• background: #FAFFFB
• textPrimary: #000000
• link: #6A82E4

Typography

• primary: Px Grotesk — https://fonts.google.com/specimen/Px+Grotesk
• heading: Px Grotesk — https://fonts.google.com/specimen/Px+Grotesk

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: \n - background=#FAFFFB, \n - textColor=#000000, \n - borderRadius=0px, \n - shadow=none\n- buttonSecondary: \n - background=transparent, \n - textColor=#000000, \n - borderColor=#000000, \n - borderRadius=15px, \n - shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking prospecting solutions

FINNY AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• How I redesigned Finny AI's — Y-Combinator Startup landing page | by Andriya | Medium\n - Image: \n - Source: Medium Article\n- FINNY – Take the guess work out of prospecting\n - Image: \n - Source: Finny Website\n- FINNY Unveils Intent Search to Help Advisors Pinpoint High-Intent Prospects Faster\n - Image: \n - Source: Yahoo Finance\n- How I redesigned Finny AI's — Y-Combinator Startup landing page | by Andriya | Medium\n - Image: \n - Source: Medium Article\n- FINNY Launches Hunter AI to Automate Advisor Marketing\n - Image: \n - Source: Wealth Management

Working with these fonts

Not found on Google Fonts? Suggested flow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and collect font URLs.
4. Save the files locally.
5. Copy relevant @font-face declarations from the page's CSS.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Px Grotesk",
 "role": "body"
 },
 {
 "family": "Roboto",
 "role": "body"
 },
 {
 "family": "Helvetica Neue",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#CDFCDA",
 "secondary": "#0000EE",
 "accent": "#6A82E4",
 "background": "#FAFFFB",
 "textPrimary": "#000000",
 "link": "#6A82E4"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Px Grotesk",
 "heading": "Px Grotesk"
 },
 "fontStacks": {
 "heading": [
 "Px Grotesk",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "sans-serif"
 ],
 "body": [
 "Px Grotesk",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "sans-serif"
 ],
 "paragraph": [
 "Px Grotesk",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "16px",
 "h2": "42px",
 "body": "96px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FAFFFB",
 "textColor": "#000000",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "transparent",
 "textColor": "#000000",
 "borderColor": "#000000",
 "borderRadius": "15px",
 "borderRadiusCorners": {
 "topLeft": "15px",
 "topRight": "15px",
 "bottomRight": "15px",
 "bottomLeft": "15px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://finny.com/wp-content/uploads/2025/09/image-12.png",
 "favicon": "https://i0.wp.com/finny.com/wp-content/uploads/2025/09/cropped-image-13.png?fit=32%2C32&ssl=1",
 "ogImage": "https://i0.wp.com/finny.com/wp-content/uploads/2025/09/finny-card.png?fit=1474%2C818&ssl=1",
 "logoHref": "\\"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is the only visible logo candidate, medium-sized, and likely represents the brand 'FINNY'.",
 "confidence": 0.8,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 1,
 "text": "Book Demo",
 "reasoning": "The 'Book Demo' button is likely the primary CTA due to its action-oriented text, encouraging users to engage with the service directly. It shares the same color as other buttons but stands out due to its purpose."
 },
 "secondary": {
 "index": 7,
 "text": "Our Story",
 "reasoning": "The 'Our Story' button is secondary due to its transparent background, making it less prominent and more informational rather than action-driven."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "business professionals seeking prospecting solutions"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is the only visible logo candidate, medium-sized, and likely represents the brand 'FINNY'.",
 "confidence": 0.8
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}