Finni Health Brand Identity

A complete profile of Finni Health's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #8272F5
• secondary: #4DB237
• accent: #ED762F
• background: #F2F2F2
• textPrimary: #ED762F
• link: #ED762F

Typography

• primary: Outfit — https://fonts.google.com/specimen/Outfit
• heading: General Sans — https://fonts.google.com/specimen/General+Sans

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=#FFFFFF, textColor=#333333, borderColor=null, borderRadius=12px, shadow=none
• buttonPrimary: background=#8272F5, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#F2F2F2, textColor=#141414, borderColor=#141414, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and families seeking ABA services

Finni Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Michigan | Finni Health
  • Image:
• Start Your Own ABA Practice
  • Image:
• Our Providers
  • Image:
• Lugoff | Finni Health
  • Image:
• Start Your Own ABA Practice
  • Image:
• Wallingford | Finni Health
  • Image:

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Outfit",
   "role": "body"
  },
  {
   "family": "General Sans",
   "role": "heading"
  },
  {
   "family": "Switzer",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#8272F5",
  "secondary": "#4DB237",
  "accent": "#ED762F",
  "background": "#F2F2F2",
  "textPrimary": "#ED762F",
  "link": "#ED762F"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Outfit",
   "heading": "General Sans"
  },
  "fontStacks": {
   "heading": [
    "Outfit",
    "sans-serif"
   ],
   "body": [
    "Switzer",
    "sans-serif"
   ],
   "paragraph": [
    "General Sans",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "56px",
   "h2": "48px",
   "body": "13px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "16px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#333333",
   "borderColor": null,
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#8272F5",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F2F2F2",
   "textColor": "#141414",
   "borderColor": "#141414",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/6297d5d89ac9c5b4308579e1/6297d5d89ac9c550828579f0_Logo.svg",
  "favicon": "https://cdn.prod.website-files.com/6297d5d89ac9c5b4308579e1/62990e8d118ed52cbc0bcf7d_favicon.ico",
  "ogImage": null,
  "logoHref": "/",
  "logoAlt": "finni health logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "healthcare professionals and families seeking ABA services"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}