Finmark Brand: Colors, Fonts, Logo & Visual Identity

Finmark Brand Identity

A complete profile of Finmark's visual system — colors, typography, components, and personality — extracted from https://finmark.com. Built for designers, agents, and AI tools.

Primary

#024DBD

Accent

#FF5A0A

Body Font

Sohne

Heading

Soehne Kraftig

Color Palette

Brand palette extracted from https://finmark.com.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Finmark's actual button styles.

Input

Button Primary

Button Secondary

Brand Personality

Finmark Brand in the Wild

Source: finmark.com

Source: finmark.com

Source: finmark.com

Source: finmark.com

Frequently Asked Questions

  1. What is Finmark's primary brand color?
    Finmark's primary brand color is #024DBD. It anchors the visual identity across their website, product UI, and marketing materials.
  2. What accent color does Finmark use?
    Finmark uses #FF5A0A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
  3. What font does Finmark use?
    Finmark uses Sohne for body text and Soehne Kraftig for headings. Fonts were detected on https://finmark.com as part of their live design system.
  4. Does Finmark use a light or dark theme?
    Finmark's primary site uses a light color scheme, with a background of #FFFFFF.
  5. Where can I find Finmark's logo?
    Finmark's logo is available directly on their site (https://finmark.com). The current logo URL is included in the machine-readable JSON profile linked above.
  6. How was this brand profile generated?
    This profile was extracted from https://finmark.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Finmark.

Methodology

Brand data on this page was extracted from https://finmark.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Finmark.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Sohne",
      "role": "body"
    },
    {
      "family": "Soehne Kraftig",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#024DBD",
    "secondary": "#114A97",
    "accent": "#FF5A0A",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#FF5A0A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sohne",
      "heading": "Soehne Kraftig"
    },
    "fontStacks": {
      "heading": [
        "Soehne Kraftig",
        "sans-serif"
      ],
      "body": [
        "Sohne",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Sohne",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72.25px",
      "h2": "44px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "17px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#2D2725",
      "borderColor": null,
      "borderRadius": "12.75px",
      "borderRadiusCorners": {
        "topLeft": "12.75px",
        "topRight": "12.75px",
        "bottomRight": "12.75px",
        "bottomLeft": "12.75px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#024DBD",
      "textColor": "#FFFFFF",
      "borderColor": "#114A97",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0.01) 0px 31px 80px 0px, rgba(0, 0, 0, 0.02) 0px 12.951px 33.422px 0px, rgba(0, 0, 0, 0.03) 0px 6.924px 17.869px 0px, rgba(0, 0, 0, 0.03) 0px 3.882px 10.017px 0px, rgba(0, 0, 0, 0.04) 0px 2.062px 5.32px 0px, rgba(0, 0, 0, 0.05) 0px 0.858px 2.214px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#161412",
      "borderColor": "#FFFFFF",
      "borderRadius": "12.75px",
      "borderRadiusCorners": {
        "topLeft": "12.75px",
        "topRight": "12.75px",
        "bottomRight": "12.75px",
        "bottomLeft": "12.75px"
      },
      "shadow": "rgba(0, 0, 0, 0.01) 0px 31px 80px 0px, rgba(0, 0, 0, 0.02) 0px 13px 33px 0px, rgba(0, 0, 0, 0.03) 0px 7px 18px 0px, rgba(0, 0, 0, 0.03) 0px 4px 10px 0px, rgba(0, 0, 0, 0.04) 0px 2px 5px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/63e3da3df35cd62f54751985/649488c838360d22ac08b864_bill-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/63e3da3df35cd62f54751985/63efaab0e1f2b2b227e1725b_bill-logo-favicon-color%201.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and firms"
  }
}