Finley Brand: Colors, Fonts, Logo & Visual Identity

Finley Brand Identity

A complete profile of Finley's visual system — colors, typography, components, and personality — extracted from https://www.finleycms.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.finleycms.com.

primary: #3898EC (rgb(56, 152, 236))
secondary: #DFE4D5 (rgb(223, 228, 213))
accent: #DFE4D5 (rgb(223, 228, 213))
background: #F7FDF7 (rgb(247, 253, 247))
textPrimary: #272B27 (rgb(39, 43, 39))
link: #012E32 (rgb(1, 46, 50))

Typography

Each font links to its Google Fonts page where available.

primary: BDO Grotesk Google Fonts →
heading: Recoleta Google Fonts →

Recoleta, sans-serif

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Finley's actual button styles.

Button Primary

background: #DFE4D5
textColor: #272B27
borderColor: #DFE4D5
borderRadius: 200px
shadow: none

Button Secondary

background: transparent
textColor: #FFFFFF
borderColor: #FFFFFF
borderRadius: 200px
shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: financial institutions and businesses seeking debt management solutions

Finley Brand in the Wild

Source: finleycms.com

Frequently Asked Questions

What is Finley's primary brand color?
- Finley's primary brand color is #3898EC.
What accent color does Finley use?
- Finley uses #DFE4D5 as an accent color.
What font does Finley use?
- Finley uses BDO Grotesk for body text and Recoleta for headings.
Does Finley use a light or dark theme?
- Finley's primary site uses a light color scheme, with a background of #F7FDF7.
Where can I find Finley's logo?
- Finley's logo is available directly on their site here.
How was this brand profile generated?
- This profile was extracted using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://www.finleycms.com on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "BDO Grotesk",
      "role": "body"
    },
    {
      "family": "Recoleta",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#DFE4D5",
    "accent": "#DFE4D5",
    "background": "#F7FDF7",
    "textPrimary": "#272B27",
    "link": "#012E32"
  },
  "typography": {
    "fontFamilies": {
      "primary": "BDO Grotesk",
      "heading": "Recoleta"
    },
    "fontStacks": {
      "heading": [
        "Recoleta",
        "sans-serif"
      ],
      "body": [
        "BDO Grotesk",
        "sans-serif"
      ],
      "paragraph": [
        "BDO Grotesk",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "61px",
      "h2": "61px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#DFE4D5",
      "textColor": "#272B27",
      "borderColor": "#DFE4D5",
      "borderRadius": "200px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "200px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6630252fd9eb86eb14063bf2/699c9af76fd713aa317d4e9d_FinleyByConcord_Option1_primary_copper%2001%20Artboard%201.svg",
    "favicon": "https://cdn.prod.website-files.com/6630252fd9eb86eb14063bf2/69a0758456b0490c2843a268_finley%20favicon%2032x32.png",
  }
}