Finlens Brand Identity

A complete profile of Finlens's visual system — colors, typography, components, and personality — extracted from https://finlens.app. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #6B7280
• secondary: #0556E3
• accent: #2F5FE8
• background: #FFFFFF
• textPrimary: #0D1117
• link: #2F5FE8

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Kumbh Sans — https://fonts.google.com/specimen/Kumbh+Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#2F5FE8, textColor=#FFFFFF, borderRadius=10px, shadow=rgba(79, 124, 255, 0) 0px 0px 0px 0px
• buttonSecondary: background=#FFFFFF, textColor=#6B7280, borderColor=#EBEBEB, borderRadius=10px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals using QuickBooks

Finlens Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Finlens | QuickBooks Sync with AI Speed
  • Image:
  • Source: https://www.finlens.app/
• Startup Accounting Blog | Finlens – AI-Powered Bookkeeping Insights
  • Image:
  • Source: https://www.finlens.app/blogs
• Accrual and Schedule Automation
  • Image:
  • Source: https://www.finlens.app/resources/accrual-and-schedule-automation
• Accountants
  • Image:
  • Source: https://www.finlens.app/accountants
• Finlens | QuickBooks Sync with AI Speed
  • Image:
  • Source: https://www.finlens.app/
• Founders
  • Image:
  • Source: https://www.finlens.app/founders

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 },
 {
 "family": "Kumbh Sans",
 "role": "heading"
 },
 {
 "family": "Greedstandardtrial",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#6B7280",
 "secondary": "#0556E3",
 "accent": "#2F5FE8",
 "background": "#FFFFFF",
 "textPrimary": "#0D1117",
 "link": "#2F5FE8"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Kumbh Sans"
 },
 "fontStacks": {
 "heading": [
 "Greedstandardtrial",
 "sans-serif"
 ],
 "body": [
 "Inter",
 "sans-serif"
 ],
 "paragraph": [
 "Inter",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "72px",
 "h2": "48px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "12px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#2F5FE8",
 "textColor": "#FFFFFF",
 "borderRadius": "10px",
 "borderRadiusCorners": {
 "topLeft": "10px",
 "topRight": "10px",
 "bottomRight": "10px",
 "bottomLeft": "10px"
 },
 "shadow": "rgba(79, 124, 255, 0) 0px 0px 0px 0px"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#6B7280",
 "borderColor": "#EBEBEB",
 "borderRadius": "10px",
 "borderRadiusCorners": {
 "topLeft": "10px",
 "topRight": "10px",
 "bottomRight": "10px",
 "bottomLeft": "10px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/66fc7305f606861e28af203d/69c528d11ca8c007ce2cc253_finlens-full-logo.svg",
 "favicon": "https://cdn.prod.website-files.com/66fc7305f606861e28af203d/67243af4510a4d475474a8e0_FInlens%20-%20Favicon.png",
 "ogImage": "https://finlens.app/https://cdn.prod.website-files.com/66fc7305f606861e28af203d/68da4bf993bc9192061e9e19_dashboard-white.png",
 "logoAlt": "Finlens"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 1,
 "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Finlens'.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Book a Demo →",
 "reasoning": "Button #0 'Book a Demo →' uses a vibrant brand color (#2F5FE8) and is action-oriented, making it the primary CTA."
 },
 "secondary": {
 "index": 10,
 "text": "See how it works →",
 "reasoning": "Button #10 'See how it works →' has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "business professionals using QuickBooks"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Finlens'.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}