# Finlens Brand Identity

A complete profile of **Finlens**'s visual system — colors, typography, components, and personality — extracted from [https://finlens.app](https://finlens.app/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://finlens.app.

**primary**
- Hex: #6B7280
- RGB: rgb(107, 114, 128)

**secondary**
- Hex: #0556E3
- RGB: rgb(5, 86, 227)

**accent**
- Hex: #2F5FE8
- RGB: rgb(47, 95, 232)

**background**
- Hex: #FFFFFF
- RGB: rgb(255, 255, 255)

**textPrimary**
- Hex: #0D1117
- RGB: rgb(13, 17, 23)

**link**
- Hex: #2F5FE8
- RGB: rgb(47, 95, 232)

## Typography

Each font links to its Google Fonts page where available.

**Primary**
- Inter
- Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)

**Heading**
- Kumbh Sans
- Kumbh Sans [Google Fonts →](https://fonts.google.com/specimen/Kumbh+Sans)

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Finlens's actual button styles.

**Button Primary**
- background: #2F5FE8
- textColor: #FFFFFF
- borderRadius: 10px
- shadow: rgba(79, 124, 255, 0) 0px 0px 0px 0px

**Button Secondary**
- background: #FFFFFF
- textColor: #6B7280
- borderColor: #EBEBEB
- borderRadius: 10px
- shadow: none

## Brand Personality

- **Tone:** modern
- **Energy:** medium
- **Audience:** business professionals using QuickBooks

## Frequently Asked Questions

**What is Finlens's primary brand color?**  
Finlens's primary brand color is #6B7280. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Finlens use?**  
Finlens uses #2F5FE8 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Finlens use?**  
Finlens uses Inter for body text and Kumbh Sans for headings. Fonts were detected on https://finlens.app as part of their live design system.

**Does Finlens use a light or dark theme?**  
Finlens's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Finlens's logo?**  
Finlens's logo is available directly on their site (https://finlens.app). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://finlens.app using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.