Finku Brand Identity

A complete profile of Finku's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FFAD31
• secondary: #035CDC
• accent: #FFAD31
• background: #272727
• textPrimary: #272727
• link: #012E6E

Typography

• primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
• heading: Epilogue — https://fonts.google.com/specimen/Epilogue

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FFAD31, textColor=#272727, borderRadius=100px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#272727, borderRadius=100px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: young professionals and tech-savvy individuals

Finku Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• FinExpert | Konsultasi Keuangan Untuk Hidup yang Kamu Mau
  • Image:
  • Source: https://www.finku.id/finexpert
• Finku | Cara Mudah Atur Keuangan
  • Image:
  • Source: https://www.finku.id/
• Behind Our Growth
  • Image:
  • Source: https://www.finku.id/careers/behind-our-growth
• Investasi Bukan Cuma Buat Kaya: Tapi Buat Punya Pilihan | Finku
  • Image:
  • Source: https://blog.finku.id/blog/investasi-bukan-cuma-buat-kaya-tapi-buat-punya-pilihan
• Blog | Finku
  • Image:
  • Source: https://blog.finku.id/blog
• Middle Class Squeeze: Hidup di Antara Cukup dan Cemas | Finku
  • Image:
  • Source: https://blog.finku.id/blog/middle-class-squeeze-hidup-di-antara-cukup-dan-cemas

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "DM Sans",
 "role": "body"
 },
 {
 "family": "Epilogue",
 "role": "heading"
 },
 {
 "family": "Ubuntu",
 "role": "unknown"
 },
 {
 "family": "Helvetica",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#FFAD31",
 "secondary": "#035CDC",
 "accent": "#FFAD31",
 "background": "#272727",
 "textPrimary": "#272727",
 "link": "#012E6E"
 },
 "typography": {
 "fontFamilies": {
 "primary": "DM Sans",
 "heading": "Epilogue"
 },
 "fontStacks": {
 "heading": [
 "DM Sans",
 "sans-serif"
 ],
 "body": [
 "Epilogue",
 "sans-serif"
 ],
 "paragraph": [
 "DM Sans",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "40px",
 "h2": "20px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "20px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FFAD31",
 "textColor": "#272727",
 "borderRadius": "100px",
 "borderRadiusCorners": {
 "topLeft": "100px",
 "topRight": "100px",
 "bottomRight": "100px",
 "bottomLeft": "100px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#272727",
 "borderRadius": "100px",
 "borderRadiusCorners": {
 "topLeft": "100px",
 "topRight": "100px",
 "bottomRight": "100px",
 "bottomLeft": "100px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/62f28cfb2f69d3709ae6aa45/65a491eb6c755c83b64f67e6_Core.svg",
 "favicon": "https://cdn.prod.website-files.com/62f28cfb2f69d3709ae6aa45/637f46c1749a770401b19583_favicon.png",
 "ogImage": "https://cdn.prod.website-files.com/62f28cfb2f69d3709ae6aa45/682c45197eb5069c49e5359e_Open%20Graph%20Thumbnail.png",
 "logoHref": "/",
 "logoAlt": "Finku"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Finku', confirming it as the primary brand logo.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Hubungi Finku",
 "reasoning": "Button #0 uses the vibrant brand color #FFAD31, which is a strong indicator of a primary CTA. The text 'Hubungi Finku' suggests a direct action, aligning with primary CTA characteristics."
 },
 "secondary": {
 "index": 1,
 "text": "Lihat Detail",
 "reasoning": "Button #1 has a white background, making it less prominent than the vibrant primary button. The text 'Lihat Detail' suggests a secondary action, suitable for a secondary button."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "young professionals and tech-savvy individuals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Finku', confirming it as the primary brand logo.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}