Finku Brand Identity

A complete profile of Finku's visual system — colors, typography, components, and personality — extracted from http://finku.id. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/finku
• Machine-readable JSON: https://characterquilt.com/branding/finku.json
• Per-page llms.txt: https://characterquilt.com/branding/finku/llms.txt

Quick Facts

Color Palette

• primary: #FFAD31
• secondary: #035CDC
• accent: #FFAD31
• background: #272727
• textPrimary: #272727
• link: #012E6E

Typography

• primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
• heading: Epilogue — https://fonts.google.com/specimen/Epilogue

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FFAD31, textColor=#272727, borderRadius=100px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#272727, borderRadius=100px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: young professionals and tech-savvy individuals

Finku Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• FinExpert | Konsultasi Keuangan Untuk Hidup yang Kamu Mau
  • Image:
  • Source: FinExpert
• Finku | Cara Mudah Atur Keuangan
  • Image:
  • Source: Finku
• Behind Our Growth
  • Image:
  • Source: Behind Our Growth
• Investasi Bukan Cuma Buat Kaya: Tapi Buat Punya Pilihan | Finku
  • Image:
  • Source: Investasi Bukan Cuma Buat Kaya
• Blog | Finku
  • Image:
  • Source: Blog
• Middle Class Squeeze: Hidup di Antara Cukup dan Cemas | Finku
  • Image:
  • Source: Middle Class Squeeze

Working with these fonts

Not found on Google Fonts? Here’s a suggested flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations, rewriting each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Epilogue",
      "role": "heading"
    },
    {
      "family": "Ubuntu",
      "role": "unknown"
    },
    {
      "family": "Helvetica",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FFAD31",
    "secondary": "#035CDC",
    "accent": "#FFAD31",
    "background": "#272727",
    "textPrimary": "#272727",
    "link": "#012E6E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Epilogue"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "Epilogue",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "20px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFAD31",
      "textColor": "#272727",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#272727",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/62f28cfb2f69d3709ae6aa45/65a491eb6c755c83b64f67e6_Core.svg",
    "favicon": "https://cdn.prod.website-files.com/62f28cfb2f69d3709ae6aa45/637f46c1749a770401b19583_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/62f28cfb2f69d3709ae6aa45/682c45197eb5069c49e5359e_Open%20Graph%20Thumbnail.png",
    "logoHref": "/",
    "logoAlt": "Finku"
  }
}