llms.txt
Finix Brand Identity
A complete profile of Finix's visual system — colors, typography, components, and personality.
Quick Facts
| Field | Value |
|---|---|
| Primary | #0052E5 |
| Accent | #0052E5 |
| Body Font | CircularXX-Book |
| Heading Font | CircularXX-Regular |
Color Palette
- primary: #0052E5
- secondary: #00D6CC
- accent: #0052E5
- background: #FFFFFF
- textPrimary: #0D121A
- link: #64738F
Typography
- primary: CircularXX-Book — https://fonts.google.com/specimen/CircularXX-Book
- heading: CircularXX-Regular — https://fonts.google.com/specimen/CircularXX-Regular
Visual Assets
- Logo: data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%20109%2033%22%20role%3D%22img%22%20aria-describedby%3D%22finix-logo-header%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22Logo_root__jKiJC%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20id%3D%22finix-logo-header%22%3EFinix%20Homepage%3C%2Ftitle%3E%3Cg%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%3E%3Cpath%20d%3D%22M95.075%2026.277H100l-6.575-9.974L100%206.33h-4.938l-4.106%206.225-4.107-6.225h-4.938l6.576%209.973-6.576%209.974h4.938l4.107-6.239%204.119%206.239ZM79.719%206.342h-4.12v19.922h4.12V6.342ZM52.27%206.342h-4.119v19.947h4.12V6.342ZM63.885%2010.467a4.284%204.284%200%200%201%204.283%204.276v11.559H72.3V14.743c0-4.64-3.779-8.401-8.415-8.401-4.648%200-8.414%203.773-8.414%208.401v11.559h4.132V14.743a4.284%204.284%200%200%201%204.282-4.276ZM44.902%2014.73H36.31v-.616a3.658%203.658%200%200%201%203.665-3.66h4.913V6.342h-4.913c-4.308%200-7.785%203.484-7.785%207.772v12.162h4.12v-7.433h8.59v-4.112ZM18.575%205.449l-6.677%206.666a3.204%203.204%200%200%201-4.522%200%203.192%203.192%200%200%201%200-4.515L14.052.934a3.204%203.204%200%200%201%204.523%200c1.247%201.232%201.247%203.27%200%204.515ZM18.512%2018.617l-6.488%206.477a3.204%203.204%200%200%201-4.522%200%203.192%203.192%200%200%201%200-4.515l6.487-6.477a3.204%203.204%200%200%201%204.523%200%203.192%203.192%200%200%201%200%204.515ZM5.46%2018.526c1.259-1.258%201.27-3.284.026-4.527-1.244-1.243-3.274-1.23-4.534.027-1.259%201.257-1.27%203.284-.026%204.526%201.244%201.243%203.274%201.231%204.533-.026ZM18.608%2031.66c1.26-1.257%201.272-3.283.027-4.526-1.245-1.243-3.274-1.23-4.534.027-1.259%201.257-1.27%203.284-.026%204.526%201.244%201.243%203.274%201.23%204.533-.026Z%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E
- Favicon: https://finix.com/favicon.ico
- Social card (og:image): https://images.ctfassets.net/kqru4vgwujx6/3dBfyfPS31FWqFPTwf4dRv/417cc8b5e94029726cffb9aa85230111/OG_Image.png?w=1200&q=90
UI Components
- buttonPrimary: background=#0D121A, textColor=#0052E5, borderRadius=28px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: businesses seeking scalable payment solutions
Finix Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Managing Seller Payouts
- She Works Hard for the Money | Finix
- Standalone Terminal Quickstart
- Resource Hub: Blog | Finix
- Release Notes
- Embedded Payments and the Vertical SaaS Conundrum | Finix
Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.