Finix Brand: Colors, Fonts, Logo & Visual Identity
Finix Brand Identity
A complete profile of Finix's visual system — colors, typography, components, and personality — extracted from https://finix.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://finix.com/
- primary: #0052E5
- secondary: #00D6CC
- accent: #0052E5
- background: #FFFFFF
- textPrimary: #0D121A
- link: #64738F
Typography
Each font links to its Google Fonts page where available.
- primary: CircularXX-Book Google Fonts →
- heading: CircularXX-Regular Google Fonts →
Visual Assets
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UI Components
Live previews rendered using Finix's actual button styles.
- Button Primary: buttonPrimary
- background: #0D121A
- textColor: #0052E5
- borderRadius: 28px
- shadow: none
Brand Personality
- Tone: professional
- Energy: medium
- Audience: businesses seeking scalable payment solutions
Frequently Asked Questions
- What is Finix's primary brand color?
- Finix's primary brand color is #0052E5. It anchors the visual identity across their website, product UI, and marketing materials.
- What font does Finix use?
- Finix uses CircularXX-Book for body text and CircularXX-Regular for headings.
- Does Finix use a light or dark theme?
- Finix's primary site uses a light color scheme, with a background of #FFFFFF.
- Where can I find Finix's logo?
- Finix's logo is available directly on their site (https://finix.com/). The current logo URL is included in the machine-readable JSON profile linked above.
- How was this brand profile generated?
- This profile was extracted from https://finix.com/ using the Firecrawl branding extraction API.