Fini Brand Identity

A complete profile of Fini's visual system — colors, typography, components, and personality — extracted from https://www.usefini.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #828E9D
• accent: #82FF1F
• background: #070C14
• textPrimary: #070C14
• link: #82FF1F

Typography

• primary: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans
• heading: Cal Sans — https://fonts.google.com/specimen/Cal+Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#070C14, textColor=#0000EE, borderRadius=6px, shadow=none
• buttonSecondary: background=#F8F8F8, textColor=#0000EE, borderRadius=42px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: businesses seeking AI support solutions

Fini Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• How AI handles complex customer support inquiries | Fini Labs
  • Image:
  • Source: Fini Labs
• Transforming Customer Support: How AI Agents Are Revolutionizing SaaS Service Delivery | Fini Labs
  • Image:
  • Source: Fini Labs
• Product Update - September '24 | Fini Labs
  • Image:
  • Source: Fini Labs
• Fini AI vs Ada | Fini Labs
  • Image:
  • Source: Fini Labs
• AI Customer Support Resources | Fini Labs
  • Image:
  • Source: Fini Labs
• Trust Metrics in AI Customer Support | Fini
  • Image:
  • Source: Fini

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Instrument Sans",
   "role": "body"
  },
  {
   "family": "Cal Sans",
   "role": "heading"
  },
  {
   "family": "Satoshi",
   "role": "body"
  },
  {
   "family": "Bebas Neue",
   "role": "display"
  },
  {
   "family": "Manrope",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0000EE",
  "secondary": "#828E9D",
  "accent": "#82FF1F",
  "background": "#070C14",
  "textPrimary": "#070C14",
  "link": "#82FF1F"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Instrument Sans",
   "heading": "Cal Sans"
  },
  "fontStacks": {
   "heading": [
    "Bebas Neue",
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Instrument Sans",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "74px",
   "h2": "64px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "9px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#070C14",
   "textColor": "#0000EE",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F8F8F8",
   "textColor": "#0000EE",
   "borderRadius": "42px",
   "borderRadiusCorners": {
    "topLeft": "42px",
    "topRight": "42px",
    "bottomRight": "42px",
    "bottomLeft": "42px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://framerusercontent.com/images/SETPMcaLaNe3W1AxehyqnprJ7dc.png?width=3201&height=1053",
  "favicon": "https://framerusercontent.com/images/U1Zj0iHyOzWX9Lpd4q8lnkkmENE.png",
  "ogImage": "https://framerusercontent.com/images/yEruXa8wuuSBzMiDVd5ZgPUbpME.png",
  "logoHref": "./",
  "logoAlt": "Fini AI Support"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Fini'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Get free trial",
   "reasoning": "Button #0 with text 'Get free trial' is likely the primary CTA due to its action-oriented text and prominence in the context of the website's purpose (AI support)."
  },
  "secondary": {
   "index": 2,
   "text": "SophieYour inbound customer support agent",
   "reasoning": "Button #2 with text 'SophieYour inbound customer support agent' is selected as secondary due to its distinct background color and supportive role in providing additional information."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "businesses seeking AI support solutions"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Fini'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}