Fini Brand Identity

A complete profile of Fini's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #828E9D
• accent: #82FF1F
• background: #070C14
• textPrimary: #070C14
• link: #82FF1F

Typography

• primary: Instrument Sans — Instrument Sans
• heading: Cal Sans — Cal Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#070C14, textColor=#0000EE, borderRadius=6px, shadow=none
• buttonSecondary: background=#F8F8F8, textColor=#0000EE, borderRadius=42px, shadow=none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: businesses seeking AI support solutions

Fini Brand in the Wild

• How AI handles complex customer support inquiries | Fini Labs
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  • Source: Link
• Transforming Customer Support: How AI Agents Are Revolutionizing SaaS Service Delivery | Fini Labs
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  • Source: Link
• Product Update - September '24 | Fini Labs
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  • Source: Link
• Fini AI vs Ada | Fini Labs
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  • Source: Link
• AI Customer Support Resources | Fini Labs
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  • Source: Link
• Trust Metrics in AI Customer Support | Fini
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  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "body"
    },
    {
      "family": "Cal Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#828E9D",
    "accent": "#82FF1F",
    "background": "#070C14",
    "textPrimary": "#070C14",
    "link": "#82FF1F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "Cal Sans"
    },
    "fontStacks": {
      "heading": [
        "Bebas Neue",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Instrument Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "74px",
      "h2": "64px",
      "body": "14px"
    }
  }
}