# FinFlx Brand Identity

A complete profile of **FinFlx**'s visual system — colors, typography, components, and personality — extracted from [https://finflx.com](https://finflx.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://finflx.com.

- **primary**: #1E2833 (rgb(30, 40, 51))
- **secondary**: #160042 (rgb(22, 0, 66))
- **accent**: #474AA6 (rgb(71, 74, 166))
- **background**: #FFFFFF (rgb(255, 255, 255))
- **textPrimary**: #474AA6 (rgb(71, 74, 166))
- **link**: #474AA6 (rgb(71, 74, 166))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Arial ( [Google Fonts →](https://fonts.google.com/specimen/Arial) )
- **heading**: Arial ( [Google Fonts →](https://fonts.google.com/specimen/Arial) )

## Visual Assets

## UI Components

### Button Primary
- **background**: #474AA6
- **textColor**: #FFFFFF
- **borderRadius**: 4px
- **shadow**: none

### Button Secondary
- **background**: #FFFFFF
- **textColor**: #333333
- **borderRadius**: 0px
- **shadow**: none

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** HR professionals and businesses

## Frequently Asked Questions

- **What is FinFlx's primary brand color?** FinFlx's primary brand color is #1E2833.
- **What accent color does FinFlx use?** FinFlx uses #474AA6 as an accent color.
- **What font does FinFlx use?** FinFlx uses Arial as the primary typeface.
- **Does FinFlx use a light or dark theme?** FinFlx's primary site uses a light color scheme.
- **Where can I find FinFlx's logo?** FinFlx's logo is available directly on their site (https://finflx.com).
- **How was this brand profile generated?** This profile was extracted from https://finflx.com using the Firecrawl branding extraction API.

---

\"**Machine-Readable Profile**\"

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1E2833",
    "secondary": "#160042",
    "accent": "#474AA6",
    "background": "#FFFFFF",
    "textPrimary": "#474AA6",
    "link": "#474AA6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    }
  },
  "components": {
    "buttonPrimary": {
      "background": "#474AA6",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/651d1f8e6c1c80e1610086c7/651d2029a38bc3a600bfb0c9_Group%202.png",
    "favicon": "https://cdn.prod.website-files.com/651d1f8e6c1c80e1610086c7/65e0b9bf7531f87903b88786_Resize.png",
    "ogImage": "https://cdn.prod.website-files.com/651d1f8e6c1c80e1610086c7/6585a3340acc864e7b959a72_Gratuity%20HR.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "HR professionals and businesses"
  }
}
```