FinFlx Brand Identity

A complete profile of FinFlx's visual system — colors, typography, components, and personality — extracted from https://finflx.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://finflx.com.

• primary: #1E2833 (rgb(30, 40, 51))
• secondary: #160042 (rgb(22, 0, 66))
• accent: #474AA6 (rgb(71, 74, 166))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #474AA6 (rgb(71, 74, 166))
• link: #474AA6 (rgb(71, 74, 166))

Typography

Each font links to its Google Fonts page where available.

• primary: Arial ( Google Fonts → )
• heading: Arial ( Google Fonts → )

Visual Assets

UI Components

Button Primary

• background: #474AA6
• textColor: #FFFFFF
• borderRadius: 4px
• shadow: none

Button Secondary

• background: #FFFFFF
• textColor: #333333
• borderRadius: 0px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: HR professionals and businesses

Frequently Asked Questions

• What is FinFlx's primary brand color? FinFlx's primary brand color is #1E2833.
• What accent color does FinFlx use? FinFlx uses #474AA6 as an accent color.
• What font does FinFlx use? FinFlx uses Arial as the primary typeface.
• Does FinFlx use a light or dark theme? FinFlx's primary site uses a light color scheme.
• Where can I find FinFlx's logo? FinFlx's logo is available directly on their site (https://finflx.com).
• How was this brand profile generated? This profile was extracted from https://finflx.com using the Firecrawl branding extraction API.

"Machine-Readable Profile"

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1E2833",
    "secondary": "#160042",
    "accent": "#474AA6",
    "background": "#FFFFFF",
    "textPrimary": "#474AA6",
    "link": "#474AA6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    }
  },
  "components": {
    "buttonPrimary": {
      "background": "#474AA6",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/651d1f8e6c1c80e1610086c7/651d2029a38bc3a600bfb0c9_Group%202.png",
    "favicon": "https://cdn.prod.website-files.com/651d1f8e6c1c80e1610086c7/65e0b9bf7531f87903b88786_Resize.png",
    "ogImage": "https://cdn.prod.website-files.com/651d1f8e6c1c80e1610086c7/6585a3340acc864e7b959a72_Gratuity%20HR.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "HR professionals and businesses"
  }
}