llms.txt

Finch Brand Identity

A complete profile of Finch's visual system — colors, typography, components, and personality.

Quick Facts

Field	Value
Primary	#0D2E36
Accent	#3E4AE7
Body Font	Inter
Heading Font	Inter

Color Palette

primary: #0D2E36
secondary: #4253FF
accent: #3E4AE7
background: #FFFFFF
textPrimary: #161616
link: #3E4AE7

Typography

primary: Inter — https://fonts.google.com/specimen/Inter
heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

Logo:
Favicon:
Social card (og:image):

Brand Personality

Tone: professional · Energy: medium · Audience: businesses and developers

Finch Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

NAPA 401(k) Summit 2024: 3 Key Insights for Recordkeepers | Finch

Source: Link
The Finch Blog - Read Blogs Written by Ananya Banthia

Source: Link
Finch Named to the 2023 CB Insights' Fintech 100 List | Finch

Source: Link
The Finch Blog - Read Blogs Written by Amy Karr

Source: Link
Careers at Finch | Shape the Future of Employment Data

Source: Link
Finch Named to Built In's Best Places to Work 2025 | Finch

Source: Link

Working with these fonts

Not found on Google Fonts? Follow these agent instructions if you have the permission to use the fonts:

Open the company's homepage in a browser with DevTools open.
In the Network tab, filter by "Font".
Hard-reload the page and navigate through various sections to capture font URLs.
Download captured font files to your local machine.
Extract the corresponding @font-face declarations from the CSS.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Flecha M",
   "role": "unknown"
  },
  {
   "family": "Georgia",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#0D2E36",
  "secondary": "#4253FF",
  "accent": "#3E4AE7",
  "background": "#FFFFFF",
  "textPrimary": "#161616",
  "link": "#3E4AE7"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Flecha M",
    "Georgia",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "80px",
   "h2": "14px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {},
 "images": {
  "logo": "https://cdn.prod.website-files.com/63dd790039a2b29044f7d608/63dd95e9ebe31f280b24f322_logo.svg",
  "favicon": "https://cdn.prod.website-files.com/63dd790039a2b29044f7d608/63defe90dd106646e224a39c_Favicon.png",
  "ogImage": "https://cdn.prod.website-files.com/63dd790039a2b29044f7d608/64024687f813ceeca1ce0b47_finch-open-graph.webp",
  "logoHref": "/",
  "logoAlt": "Finch logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses and developers"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.95,
  "overall": 0.925
 }
}