Finch Brand Identity

A complete profile of Finch's visual system — colors, typography, components, and personality — extracted from https://tryfinch.com.
Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://tryfinch.com.

primary
#0D2E36

secondary
#4253FF

accent
#3E4AE7

background
#FFFFFF

textPrimary
#161616

link
#3E4AE7

Typography

Each font links to its Google Fonts page where available.

primary
Inter
Inter Google Fonts →

heading
Inter
Inter Google Fonts →

Flecha M, Georgia, sans-serif

Visual Assets

Logo

Favicon

Social Card

Brand Personality

Tone: professional Energy: medium Audience: businesses and developers

Finch Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: cdn.prod.website-files.com

Source: tryfinch.com

Image: cdn.prod.website-files.com

Source: tryfinch.com

Image: cdn.prod.website-files.com

Source: tryfinch.com

Image: cdn.prod.website-files.com

Source: tryfinch.com

Image: cdn.prod.website-files.com

Source: tryfinch.com

Image: cdn.prod.website-files.com

Source: tryfinch.com

Frequently Asked Questions

1. What is Finch's primary brand color?
   Finch's primary brand color is #0D2E36. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Finch use?
   Finch uses #3E4AE7 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Finch use?
   Finch uses Inter as the primary typeface across body and headings.

4. Does Finch use a light or dark theme?
   Finch's primary site uses a light color scheme, with a background of #FFFFFF.

5. Where can I find Finch's logo?
   Finch's logo is available directly on their site (https://tryfinch.com). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?
   This profile was extracted from https://tryfinch.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Finch.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Flecha M",
      "role": "unknown"
    },
    {
      "family": "Georgia",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0D2E36",
    "secondary": "#4253FF",
    "accent": "#3E4AE7",
    "background": "#FFFFFF",
    "textPrimary": "#161616",
    "link": "#3E4AE7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Flecha M",
        "Georgia",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "14px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": "https://cdn.prod.website-files.com/63dd790039a2b29044f7d608/63dd95e9ebe31f280b24f322_logo.svg",
    "favicon": "https://cdn.prod.website-files.com/63dd790039a2b29044f7d608/63defe90dd106646e224a39c_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/63dd790039a2b29044f7d608/64024687f813ceeca1ce0b47_finch-open-graph.webp",
    "logoHref": "/",
    "logoAlt": "Finch logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and developers"
  }
}