Finch Brand Identity

A complete profile of Finch's visual system — colors, typography, components, and personality — extracted from https://tryfinch.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #0D2E36
• secondary: #4253FF
• accent: #3E4AE7
• background: #FFFFFF
• textPrimary: #161616
• link: #3E4AE7

Typography

• primary: Inter — Google Fonts
• heading: Inter — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

Brand Personality

• Tone: professional · Energy: medium · Audience: businesses and developers

Finch Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• NAPA 401(k) Summit 2024: 3 Key Insights for Recordkeepers | Finch

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  • Source: Link

• The Finch Blog - Read Blogs Written by Ananya Banthia

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  • Source: Link

• Finch Named to the 2023 CB Insights' Fintech 100 List | Finch

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  • Source: Link

• The Finch Blog - Read Blogs Written by Amy Karr

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  • Source: Link

• Careers at Finch | Shape the Future of Employment Data

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  • Source: Link

• Finch Named to Built In's Best Places to Work 2025 | Finch

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  • Source: Link

Working with these fonts

Not found on Google Fonts? Here is a suggested flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Flecha M",
      "role": "unknown"
    },
    {
      "family": "Georgia",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0D2E36",
    "secondary": "#4253FF",
    "accent": "#3E4AE7",
    "background": "#FFFFFF",
    "textPrimary": "#161616",
    "link": "#3E4AE7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Flecha M",
        "Georgia",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "14px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": "https://cdn.prod.website-files.com/63dd790039a2b29044f7d608/63dd95e9ebe31f280b24f322_logo.svg",
    "favicon": "https://cdn.prod.website-files.com/63dd790039a2b29044f7d608/63defe90dd106646e224a39c_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/63dd790039a2b29044f7d608/64024687f813ceeca1ce0b47_finch-open-graph.webp",
    "logoHref": "/",
    "logoAlt": "Finch logo"
  }
}