Finary.com Brand Identity

A complete profile of Finary.com's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #959BA4
• secondary: #F1C086
• accent: #F4BE7E
• background: #141415
• textPrimary: #141415
• link: #F4BE7E

Typography

• primary: Ppneuemontreal — https://fonts.google.com/specimen/Ppneuemontreal
• heading: Ppneuemontreal — https://fonts.google.com/specimen/Ppneuemontreal

Visual Assets

• Favicon:
• Social card (og:image): %20(1).png)

UI Components

• buttonPrimary: background=#F4BE7E, textColor=#141415, borderRadius=48px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in wealth management

Finary.com Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• November 2025 Product Updates
  • Image:
  • Source: https://finary.com/en/product-updates/november-2025
• 2026 Shareholder Letter
  • Image:
  • Source: https://finary.com/en/product-updates/shareholder-letter-2026
• Finary Plus - Take your investments to the next level
  • Image:
  • Source: https://finary.com/en/en/finary-plus
• January updates
  • Image:
  • Source: https://finary.com/en/product-updates/product-updates-january-2026
• Finary | Real-Time Portfolio Tracker & Stock Tracker
  • Image:
  • Source: https://finary.com/en/moneytime
• Top 10 des applications pour investir en Bourse en 2025
  • Image:
  • Source: https://webflow.finary.com/en/blog/bourse/debuter/les-top-10-applications-pour-investir-en-bourse

Working with these fonts

Instructions for using the fonts if not found on Google Fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around to load specific font weights.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Ppneuemontreal",
   "role": "unknown"
  },
  {
   "family": "Inter",
   "role": "unknown"
  },
  {
   "family": "Pptelegraf",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#959BA4",
  "secondary": "#F1C086",
  "accent": "#F4BE7E",
  "background": "#141415",
  "textPrimary": "#141415",
  "link": "#F4BE7E"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Ppneuemontreal",
   "heading": "Ppneuemontreal"
  },
  "fontStacks": {
   "heading": [
    "Pptelegraf",
    "sans-serif"
   ],
   "body": [
    "Ppneuemontreal",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "56px",
   "body": "10px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "16px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#F4BE7E",
   "textColor": "#141415",
   "borderRadius": "48px",
   "borderRadiusCorners": {
    "topLeft": "48px",
    "topRight": "48px",
    "bottomRight": "48px",
    "bottomLeft": "48px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "favicon": "https://wf-cache.finary.com/64fb4d9ac1d7723434b54019/69663d35f510adde5b708aea_Group%201.png",
  "ogImage": "https://wf-cache.finary.com/64fb4d9ac1d7723434b54019/669e8cc85d623313a7344201_EN%20(3)%20(1).png"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": -1,
  "reasoning": "No visible or appropriately sized logo candidates were found that match the brand 'Finary'. All candidates were invisible or tiny.",
  "confidence": 0.2,
  "rejected": true,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Try free for 14 days",
   "reasoning": "Button #0 'Try free for 14 days' is the primary CTA due to its action-oriented text and vibrant brand color, making it the most compelling call-to-action."
  },
  "secondary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "All buttons share the same vibrant color, making it impossible to select a secondary button with a different background color."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy individuals interested in wealth management"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": -1,
    "selectedLogoReasoning": "No visible or appropriately sized logo candidates were found that match the brand 'Finary'. All candidates were invisible or tiny.",
    "confidence": 0.2
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}