finary com.json
Finary.com Brand Identity
A complete profile of Finary.com's visual system — colors, typography, components, and personality — extracted from https://finary.com/en. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/finary-com
- Machine-readable JSON: https://characterquilt.com/branding/finary-com.json
Quick Facts
| Field | Value |
|---|---|
| Primary | #959BA4 |
| Accent | #F4BE7E |
| Body Font | Ppneuemontreal |
| Heading Font | Ppneuemontreal |
Color Palette
- primary: #959BA4
- secondary: #F1C086
- accent: #F4BE7E
- background: #141415
- textPrimary: #141415
- link: #F4BE7E
Typography
- primary: Ppneuemontreal — https://fonts.google.com/specimen/Ppneuemontreal
- heading: Ppneuemontreal — https://fonts.google.com/specimen/Ppneuemontreal
Visual Assets
- Favicon: https://wf-cache.finary.com/64fb4d9ac1d7723434b54019/69663d35f510adde5b708aea_Group%201.png
- Social card (og:image): https://wf-cache.finary.com/64fb4d9ac1d7723434b54019/669e8cc85d623313a7344201_EN%20(3)%20(1).png
UI Components
- buttonPrimary: background=#F4BE7E, textColor=#141415, borderRadius=48px, shadow=none
Brand Personality
Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in wealth management
Finary.com Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- November 2025 Product Updates
- Image:
- Source: https://finary.com/en/product-updates/november-2025
- 2026 Shareholder Letter
- Finary Plus - Take your investments to the next level
- Image:
- Source: https://finary.com/en/en/finary-plus
- January updates
- Finary | Real-Time Portfolio Tracker & Stock Tracker
- Image:
- Source: https://finary.com/en/moneytime
- Top 10 des applications pour investir en Bourse en 2025
Working with these fonts
Not found on Google Fonts? Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Machine-Readable Profile
{
"colorScheme": "dark",
"fonts": [
{
"family": "Ppneuemontreal",
"role": "unknown"
},
{
"family": "Inter",
"role": "unknown"
},
{
"family": "Pptelegraf",
"role": "unknown"
}
],
"colors": {
"primary": "#959BA4",
"secondary": "#F1C086",
"accent": "#F4BE7E",
"background": "#141415",
"textPrimary": "#141415",
"link": "#F4BE7E"
},
"typography": {
"fontFamilies": {
"primary": "Ppneuemontreal",
"heading": "Ppneuemontreal"
},
"fontStacks": {
"heading": [
"Pptelegraf",
"sans-serif"
],
"body": [
"Ppneuemontreal",
"sans-serif"
],
"paragraph": [
"Inter",
"sans-serif"
]
},
"fontSizes": {
"h1": "64px",
"h2": "56px",
"body": "10px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "16px"
},
"components": {
"buttonPrimary": {
"background": "#F4BE7E",
"textColor": "#141415",
"borderRadius": "48px",
"borderRadiusCorners": {
"topLeft": "48px",
"topRight": "48px",
"bottomRight": "48px",
"bottomLeft": "48px"
},
"shadow": "none"
}
},
"images": {
"favicon": "https://wf-cache.finary.com/64fb4d9ac1d7723434b54019/69663d35f510adde5b708aea_Group%201.png",
"ogImage": "https://wf-cache.finary.com/64fb4d9ac1d7723434b54019/669e8cc85d623313a7344201_EN%20(3)%20(1).png"
},
"__llm_logo_reasoning": {
"selectedIndex": -1,
"reasoning": "No visible or appropriately sized logo candidates were found that match the brand 'Finary'. All candidates were invisible or tiny.",
"confidence": 0.2,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Try free for 14 days",
"reasoning": "Button #0 'Try free for 14 days' is the primary CTA due to its action-oriented text and vibrant brand color, making it the most compelling call-to-action."
},
"secondary": {
"index": -1,
"text": "N/A",
"reasoning": "All buttons share the same vibrant color, making it impossible to select a secondary button with a different background color."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy individuals interested in wealth management"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": -1,
"selectedLogoReasoning": "No visible or appropriately sized logo candidates were found that match the brand 'Finary'. All candidates were invisible or tiny.",
"confidence": 0.2
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}