# Final Brand Identity

A complete profile of **Final**'s visual system — colors, typography, components, and personality — extracted from [http://getfinal.com](http://getfinal.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://getfinal.com.

| Color        | Hex       | RGB                |
|--------------|-----------|--------------------|
| primary      | #6CCEEC   | rgb(108, 206, 236) |
| secondary    | #428BCA   | rgb(66, 139, 202)  |
| accent       | #28304F   | rgb(40, 48, 79)    |
| background   | #FFFFFF   | rgb(255, 255, 255) |
| textPrimary  | #28304F   | rgb(40, 48, 79)    |
| link         | #28304F   | rgb(40, 48, 79)    |

## Typography

Each font links to its Google Fonts page where available.

| Role   | Font            | Link                               |
|--------|-----------------|------------------------------------|
| primary| Proxima Nova    | [Google Fonts →](https://fonts.google.com/specimen/Proxima+Nova) |
| heading| Avenir Roman    | [Google Fonts →](https://fonts.google.com/specimen/Avenir+Roman) |

## Visual Assets

Logo

Favicon

Social Card

## Brand Personality

**Tone:** modern **Energy:** medium **Audience:** tech-savvy consumers

## Final Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [getfinal.com](https://www.getfinal.com/img/blog/transaction-process/transaction-process.png)
Source: [getfinal.com](https://www.getfinal.com/company-news/2017/04/25/card-transaction-processing/)

Image: [getfinal.com](https://www.getfinal.com/img/blog/issuing-states/issuer-map.png)
Source: [getfinal.com](https://www.getfinal.com/company-news/2017/04/18/issuing-states/)

Image: [getfinal.com](https://www.getfinal.com/img/blog/transaction-process/transaction-process-terms.png)
Source: [getfinal.com](https://www.getfinal.com/company-news/2017/04/25/card-transaction-processing/)

Image: [getfinal.com](https://www.getfinal.com/img/blog/welcome-oakland/mayor-libby.jpg)
Source: [getfinal.com](https://www.getfinal.com/company-news/2017/07/06/oakland-proud/)

Image: [getfinal.com](https://www.getfinal.com/img/blog/payments-landscape/payments-landscape.png)
Source: [getfinal.com](https://www.getfinal.com/company-news/2017/03/30/2017-payment-card-landscape/)

Image: [getfinal.com](https://www.getfinal.com/img/blog/rfcc/rfcc.png)
Source: [getfinal.com](https://www.getfinal.com/company-news/2017/08/21/rfcc/)

## Frequently Asked Questions

- **What is Final's primary brand color?** Final's primary brand color is #6CCEEC. It anchors the visual identity across their website, product UI, and marketing materials.
- **What accent color does Final use?** Final uses #28304F as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
- **What font does Final use?** Final uses Proxima Nova for body text and Avenir Roman for headings. Fonts were detected on http://getfinal.com as part of their live design system.
- **Does Final use a light or dark theme?** Final's primary site uses a light color scheme, with a background of #FFFFFF.
- **Where can I find Final's logo?** Final's logo is available directly on their site (http://getfinal.com). The current logo URL is included in the machine-readable JSON profile linked above.

## Methodology

Brand data on this page was extracted from [http://getfinal.com](http://getfinal.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Final.