Fin Brand: Colors, Fonts, Logo & Visual Identity
Fin Brand Identity
A complete profile of Fin's visual system — colors, typography, components, and personality — extracted from https://www.fin.tech/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.fin.tech/.
| Color | Hex Code | RGB Values |
|---|---|---|
| primary | #EFEFD7 | rgb(239, 239, 215) |
| secondary | #E7E7C5 | rgb(231, 231, 197) |
| accent | #1F2617 | rgb(31, 38, 23) |
| background | #F8F8ED | rgb(248, 248, 237) |
| textPrimary | #1F2617 | rgb(31, 38, 23) |
| link | #1F2617 | rgb(31, 38, 23) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Google Fonts Link |
|---|---|---|
| primary | DM Sans | Google Fonts → |
| heading | DM Sans | Google Fonts → |
| monospace | Courier Prime | Not found on Google Fonts |
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Fin's actual button styles.
Button Primary
- background: #1F2617
- textColor: #FFFFFF
- borderRadius: 33554400px
- shadow: none
Button Secondary
- background: #EFEFD7
- textColor: #000000
- borderRadius: 33554400px
- shadow: none
Brand Personality
Tone: modern Energy: medium Audience: tech-savvy individuals interested in cryptocurrency and finance
Fin Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: fin.tech
Image: fin.tech
Image: fin.tech
Image: fin.tech
Image: fin.tech
Image: fin.tech
Frequently Asked Questions
What is Fin's primary brand color?
Fin's primary brand color is #EFEFD7. It anchors the visual identity across their website, product UI, and marketing materials.What accent color does Fin use?
Fin uses #1F2617 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.What font does Fin use?
Fin uses DM Sans as the primary typeface across body and headings.Does Fin use a light or dark theme?
Fin's primary site uses a light color scheme, with a background of #F8F8ED.Where can I find Fin's logo?
Fin's logo is available directly on their site (https://www.fin.tech/). The current logo URL is included in the machine-readable JSON profile linked above.How was this brand profile generated?
This profile was extracted from https://www.fin.tech/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Fin.
Methodology
Brand data on this page was extracted from https://www.fin.tech/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Fin.