Filigran Brand Identity

A complete profile of Filigran's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0FBCFF
• secondary: #1863DC
• accent: #00B1FF
• background: #00020C
• textPrimary: #FFFFFF
• link: #00B1FF

Typography

• primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans
• heading: M PLUS 1 — https://fonts.google.com/specimen/M+PLUS+1

Visual Assets

• Logo: https://filigran.io/app/themes/filigran/src/images/logo.svg
• Favicon: https://filigran.io/favicon.ico
• Social card (og:image): https://filigran-prod.s3.eu-west-3.amazonaws.com/app/uploads/2024/02/15121257/yt-1920x1080.png

UI Components

• buttonPrimary: background=#00020C, textColor=#FFFFFF, borderColor=#4D4E55, borderRadius=999px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses and cybersecurity professionals

Filigran Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Enhancing National Security with Advanced Cyber Solutions | Filigran
• Image: https://filigran-prod.s3.eu-west-3.amazonaws.com/app/uploads/2025/03/15120801/soc_marks-type-2_png.png
• Source: https://filigran.io/public-sector/

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {
 "family": "M PLUS 1",
 "role": "heading"
 },
 {
 "family": "IBM Plex Sans",
 "role": "body"
 },
 {
 "family": "Geologica",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#0FBCFF",
 "secondary": "#1863DC",
 "accent": "#00B1FF",
 "background": "#00020C",
 "textPrimary": "#FFFFFF",
 "link": "#00B1FF"
 },
 "typography": {
 "fontFamilies": {
 "primary": "IBM Plex Sans",
 "heading": "M PLUS 1"
 },
 "fontStacks": {
 "heading": [
 "Geologica",
 "M PLUS 1",
 "sans-serif"
 ],
 "body": [
 "IBM Plex Sans",
 "M PLUS 1",
 "sans-serif"
 ],
 "paragraph": [
 "IBM Plex Sans",
 "M PLUS 1",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "72px",
 "h2": "48px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "6px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#00020C",
 "textColor": "#FFFFFF",
 "borderColor": "#4D4E55",
 "borderRadius": "999px",
 "borderRadiusCorners": {
 "topLeft": "999px",
 "topRight": "999px",
 "bottomRight": "999px",
 "bottomLeft": "999px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://filigran.io/app/themes/filigran/src/images/logo.svg",
 "favicon": "https://filigran.io/favicon.ico",
 "ogImage": "https://filigran-prod.s3.eu-west-3.amazonaws.com/app/uploads/2024/02/15121257/yt-1920x1080.png",
 "logoHref": "https://filigran.io",
 "logoAlt": "Logo Filigran"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "businesses and cybersecurity professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 }
}