FileStack Brand Identity

A complete profile of FileStack's visual system — colors, typography, components, and personality — extracted from https://www.filestack.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/filestack
• Machine-readable JSON: https://characterquilt.com/branding/filestack.json
• Per-page llms.txt: https://characterquilt.com/branding/filestack/llms.txt

Quick Facts

Color Palette

• primary: #EF4A25
• secondary: #644C5E
• accent: #2EA3F2
• background: #FFFFFF
• textPrimary: #666666
• link: #2EA3F2

Typography

• primary: Montserrat — Google Fonts
• heading: Montserrat — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

Brand Personality

Tone: professional · Energy: medium · Audience: developers and businesses

FileStack Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• High Resolution Image Uploads: How to Solve This Problem
  • Image:
  • Source: High Resolution Image Uploads Article
• Filestack Blog • The Files API for the Web.
  • Image:
  • Source: Files API Article
• Take and Transform Website Screenshots with URLs
  • Image:
  • Source: Website Screenshots Article
• One Click Website Upload Solution Implementation in 2025
  • Image:
  • Source: Upload Solution Article
• Taking Advantage of Different Cloud Storage Options
  • Image:
  • Source: Cloud Storage Options Article
• Filestack Blog • The Files API for the Web.
  • Image:
  • Source: Files API Article

Working with these fonts

Not found on Google Fonts? Instructions for download:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Montserrat",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#EF4A25",
    "secondary": "#644C5E",
    "accent": "#2EA3F2",
    "background": "#FFFFFF",
    "textPrimary": "#666666",
    "link": "#2EA3F2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Montserrat",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "sans-serif"
      ],
      "body": [
        "Montserrat",
        "sans-serif"
      ],
      "paragraph": [
        "Montserrat",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "24px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {},
  "images": {
    "logo": "https://cdn-ilehlco.nitrocdn.com/QmkvRoUORinpJMsPWxOocZmXKWhJXwOq/assets/images/source/rev-fa1e0d8/www.filestack.com/wp-content/uploads/2023/01/fs-logo.svg",
    "favicon": "https://cdn-ilehlco.nitrocdn.com/QmkvRoUORinpJMsPWxOocZmXKWhJXwOq/assets/images/optimized/rev-fa1e0d8/www.filestack.com/wp-content/uploads/2022/09/favicon-32x32-1.png",
    "ogImage": "https://www.filestack.com/wp-content/uploads/2025/01/FS-storylane-welcom-screen.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (UI icon). Selected #0 because it is visible, medium-sized, located in the header, links to the homepage, and the alt text matches the brand 'Filestack'.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.5,
    "colors": 0.9,
    "overall": 0.7
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, links to the homepage, and the alt text matches the brand 'Filestack'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": true
    }
  }
}