Filadd Brand Identity

A complete profile of Filadd's visual system — colors, typography, components, and personality — extracted from https://courses.filadd.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/filadd
• Machine-readable JSON: https://characterquilt.com/branding/filadd.json
• Per-page llms.txt: https://characterquilt.com/branding/filadd/llms.txt

Quick Facts

Color Palette

• primary: #43A047
• secondary: #E64A19
• accent: #00897B
• background: #FFFFFF
• textPrimary: #212121
• link: #FFA000

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Roboto — https://fonts.google.com/specimen/Roboto

Visual Assets

• Favicon: https://i.ibb.co/J2knTTL/dd-favicon.png
• Social card (og:image): https://cdn.convrrt.com/apps/sendinblue/2795508/8e9a203a-49cf-475d-8ac3-e5e5b9724c64.png

UI Components

• buttonPrimary: background=#00897B, textColor=#FFFFFF, borderColor=#00897B, borderRadius=4.8px, shadow=none
• buttonSecondary: background=#277AFF, textColor=#FFFFFF, borderColor=#277AFF, borderRadius=4.8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: Students and professionals seeking online courses

Filadd Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Um review transparente da Filadd (ReclameAqui, alunos e por dentro da plataforma)
  • Image: https://i.ytimg.com/vi/1128RC5MX98/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLATeW5LifWvSLxtOJfpcvpBVLCKNQ
  • Source: https://www.youtube.com/watch?v=1128RC5MX98
• Filadd — Get into the university of your dreams
  • Image: https://filadd.com/filadd-main-landing/assets/team-india-DDzM3J2l.jpg
  • Source: https://filadd.com/filadd-main-landing/about-us
• Casos de éxito del Preuniversitario Filadd - Webinar
  • Image: https://i.ytimg.com/vi/R8SUvYF90aA/hq720.jpg?sqp=-oaymwE7CK4FEIIDSFryq4qpAy0IARUAAAAAGAElAADIQj0AgKJD8AEB-AH-CYAC0AWKAgwIABABGDcgEyh_MA8=&rs=AOn4CLC8t6JENiePcsTUFQ-bs-hMJJAEyA
  • Source: https://www.youtube.com/watch?v=R8SUvYF90aA
• Filadd - Education App | MWM
  • Image: https://fastly.mwm-storage.mwmcdn.com/raw_files/e86d9efa-29d1-402a-ba09-fc8600d9617e
  • Source: https://mwm.ai/apps/filadd/1668179259
• Tour por la plataforma y Método de Preuniversitario Filadd
  • Image: https://i.ytimg.com/vi/wB2Cwxokt9w/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLAhD4NkRb3qUzk2h39ry94z464tXw
  • Source: https://www.youtube.com/watch?v=wB2Cwxokt9w
• Filadd - Education App | MWM
  • Image: https://fastly.mwm-storage.mwmcdn.com/raw_files/3d61804f-9476-46bb-8085-e600bab0a3ef
  • Source: https://mwm.ai/apps/filadd/1668179259

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts.

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.