llms.txt

Figma Brand Identity

A complete profile of Figma's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #697485
Accent #4D49FC
Body Font Figma Sans
Heading Font SF Pro Display

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: high · Audience: design professionals and teams

Figma Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Figma Sans",
 "role": "body"
 },
 {
 "family": "SF Pro Display",
 "role": "heading"
 },
 {
 "family": "Figma Mono",
 "role": "monospace"
 }
 ],
 "colors": {
 "primary": "#697485",
 "secondary": "#F3FFE3",
 "accent": "#4D49FC",
 "background": "#FFFFFF",
 "textPrimary": "#000000",
 "link": "#4D49FC"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Figma Sans",
 "heading": "SF Pro Display"
 },
 "fontStacks": {
 "heading": [
 "figmaSans",
 "figmaSans Fallback",
 "SF Pro Display",
 "system-ui",
 "helvetica",
 "sans-serif"
 ],
 "body": [
 "figmaSans",
 "figmaSans Fallback",
 "SF Pro Display",
 "system-ui",
 "helvetica",
 "sans-serif"
 ],
 "paragraph": [
 "figmaSans",
 "figmaSans Fallback",
 "SF Pro Display",
 "system-ui",
 "helvetica",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "86px",
 "h2": "18px",
 "body": "20px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#4D49FC",
 "textColor": "#FFFFFF",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#000000",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "rgb(0, 0, 0) 0px 0px 0px 1px inset"
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22480%22%20height%3D%22720%22%20fill%3D%22none%22%20viewBox%3D%220%200%20480%20720%22%20aria-label%3D%22Homepage%22%20class%3D%22fig-7vzs6a%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%2324CB71%22%20d%3D%22M0%20600c0-66.274%2053.726-120%20120-120h120v120c0%2066.274-53.726%20120-120%20120S0%20666.274%200%20600%22%20style%3D%22fill%3A%20rgb(36%2C%20203%2C%20113)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23FF7237%22%20d%3D%22M240%200v240h120c66.274%200%20120-53.726%20120-120S426.274%200%20360%200z%22%20style%3D%22fill%3A%20rgb(255%2C%20114%2C%2055)%20!important%3B%22%2F%3E%3Ccircle%20cx%3D%22359%22%20cy%3D%22360%22%20r%3D%22120%22%20fill%3D%22%2300B6FF%22%20style%3D%22fill%3A%20rgb(0%2C%20182%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23FF3737%22%20d%3D%22M0%20120c0%2066.274%2053.726%20120%20120%20120h120V0H120C53.726%200%200%2053.726%200%20120%22%20style%3D%22fill%3A%20rgb(255%2C%2055%2C%2055)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23874FFF%22%20d%3D%22M0%20360c0%2066.274%2053.726%20120%20120%20120h120V240H120C53.726%20240%200%20293.726%200%20360%22%20style%3D%22fill%3A%20rgb(135%2C%2079%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
 "favicon": "https://static.figma.com/app/icon/2/icon-128.png",
 "ogImage": "https://cdn.sanity.io/images/599r6htc/regionalized/342e17642c7afa81206490b0dd21c3e5724ae040-2400x1260.png?w=1200&q=70&fit=max&auto=format",
 "logoHref": "https://www.figma.com/",
 "logoAlt": "Homepage"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Figma'.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 3,
 "text": "Get started",
 "reasoning": "Button #3 uses the vibrant brand color #4D49FC, which is a strong indicator of a primary CTA. The text 'Get started' is action-oriented, making it suitable as the main call-to-action."
 },
 "secondary": {
 "index": 4,
 "text": "Contact sales",
 "reasoning": "Button #4 has a different background color (#FFFFFF) and offers a secondary action 'Contact sales', which complements the primary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "high",
 "targetAudience": "design professionals and teams"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Figma'.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}