Figma Brand Identity

A complete profile of Figma's visual system — colors, typography, components, and personality — extracted from https://figma.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://figma.com.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23FF7237%22%20d%3D%22M240%200v240h120c66.274%200%20120-53.726%20120-120S426.274%200%20360%200z%22%20style%3D%22fill%3A%20rgb(255%2C%20114%2C%2055)%20!important%3B%22%2F%3E%3Ccircle%20cx%3D%22359%22%20cy%3D%22360%22%20r%3D%22120%22%20fill%3D%22%2300B6FF%22%20style%3D%22fill%3A%20rgb(0%2C%20182%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23FF3737%22%20d%3D%22M0%20120c0%2066.274%2053.726%20120%20120%20120h120V0H120C53.726%200%200%2053.726%200%20120%22%20style%3D%22fill%3A%20rgb(255%2C%2055%2C%2055)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23874FFF%22%20d%3D%22M0%20360c0%2066.274%2053.726%20120%20120%20120h120V240H120C53.726%20240%200%20293.726%200%20360%22%20style%3D%22fill%3A%20rgb(135%2C%2079%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

UI Components

Live previews rendered using Figma's actual button styles.

Button Primary

Button Secondary

Brand Personality

Tone: modern
Energy: high
Audience: design professionals and teams

Frequently Asked Questions

1. What is Figma's primary brand color?
   Figma's primary brand color is #697485. It anchors the visual identity across their website, product UI, and marketing materials.
2. What accent color does Figma use?
   Figma uses #4D49FC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. What font does Figma use?
   Figma uses Figma Sans for body text and SF Pro Display for headings. Fonts were detected on https://figma.com as part of their live design system.
4. Does Figma use a light or dark theme?
   Figma's primary site uses a light color scheme, with a background of #FFFFFF.
5. Where can I find Figma's logo?
   Figma's logo is available directly on their site (https://figma.com). The current logo URL is included in the machine-readable JSON profile.

Methodology

Brand data on this page was extracted from https://figma.com using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Figma Sans",
      "role": "body"
    },
    {
      "family": "SF Pro Display",
      "role": "heading"
    },
    {
      "family": "Figma Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#697485",
    "secondary": "#F3FFE3",
    "accent": "#4D49FC",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#4D49FC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figma Sans",
      "heading": "SF Pro Display"
    },
    "fontStacks": {
      "heading": [
        "figmaSans",
        "figmaSans Fallback",
        "SF Pro Display",
        "system-ui",
        "helvetica",
        "sans-serif"
      ],
      "body": [
        "figmaSans",
        "figmaSans Fallback",
        "SF Pro Display",
        "system-ui",
        "helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "figmaSans",
        "figmaSans Fallback",
        "SF Pro Display",
        "system-ui",
        "helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "86px",
      "h2": "18px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4D49FC",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "8px",
      "shadow": "rgb(0, 0, 0) 0px 0px 0px 1px inset"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22480%22%20height%3D%22720%22%20fill%3D%22none%22%20viewBox%3D%220%200%20480%20720%22%20aria-label%3D%22Homepage%22%20class%3D%22fig-7vzs6a%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%2324CB71%22%20d%3D%22M0%20600c0-66.274%2053.726-120%20120-120h120v120c0%2066.274-53.726%20120-120%20120S0%20666.274%200%20600%22%20style%3D%22fill%3A%20rgb(36%2C%20203%2C%20113)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23FF7237%22%20d%3D%22M240%200v240h120c66.274%200%20120-53.726%20120-120S426.274%200%20360%200z%22%20style%3D%22fill%3A%20rgb(255%2C%20114%2C%2055)%20!important%3B%22%2F%3E%3Ccircle%20cx%3D%22359%22%20cy%3D%22360%22%20r%3D%22120%22%20fill%3D%22%2300B6FF%22%20style%3D%22fill%3A%20rgb(0%2C%20182%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23FF3737%22%20d%3D%22M0%20120c0%2066.274%2053.726%20120%20120%20120h120V0H120C53.726%200%200%2053.726%200%20120%22%20style%3D%22fill%3A%20rgb(255%2C%2055%2C%2055)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23874FFF%22%20d%3D%22M0%20360c0%2066.274%2053.726%20120%20120%20120h120V240H120C53.726%20240%200%20293.726%200%20360%22%20style%3D%22fill%3A%20rgb(135%2C%2079%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://static.figma.com/app/icon/2/icon-128.png",
    "ogImage": "https://cdn.sanity.io/images/599r6htc/regionalized/342e17642c7afa81206490b0dd21c3e5724ae040-2400x1260.png?w=1200&q=70&fit=max&auto=format",
    "logoHref": "https://www.figma.com/",
    "logoAlt": "Homepage"
  }
}