# Fig Brand Identity

A complete profile of **Fig**'s visual system — colors, typography, components, and personality — extracted from [http://fig.io](http://fig.io/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://fig.io.

- **primary**: #000000
  - rgb(0, 0, 0)
- **accent**: #000000
  - rgb(0, 0, 0)
- **background**: #FFFFFF
  - rgb(255, 255, 255)
- **textPrimary**: #000000
  - rgb(0, 0, 0)
- **link**: #000000
  - rgb(0, 0, 0)

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Times New Roman  
  [Google Fonts →](https://fonts.google.com/specimen/Times+New+Roman)
- **heading**: Times New Roman  
  [Google Fonts →](https://fonts.google.com/specimen/Times+New+Roman)

## Visual Assets

## Brand Personality  
**Tone:** professional  
**Energy:** medium  
**Audience:** unknown

## Fig Brand in the Wild

Image: [unblast.com](https://unblast.com/wp-content/uploads/2020/08/Healthcare-Startup-Landing-Page-1.jpg)  
Source: [unblast.com](https://unblast.com/free-healthcare-startup-landing-page-fig/)

Image: [images.squarespace-cdn.com](https://images.squarespace-cdn.com/content/v1/6908fb7632312e6356e4098d/34b0b417-9597-4543-bb2c-463ff287060e/FIG-logo-bl.png)  
Source: [figagency.com](https://www.figagency.com/)

Image: [upload.wikimedia.org](https://upload.wikimedia.org/wikipedia/commons/2/27/Wegman_Report_fig_4.5_p_34.png)  
Source: [commons.wikimedia.org](https://commons.wikimedia.org/wiki/File:Wegman_Report_fig_4.5_p_34.png)

Image: [s3-alpha.figma.com](https://s3-alpha.figma.com/hub/file/814028319/d9b58d92-44a8-4936-baca-bfd1facb8497-cover.png)  
Source: [figma.com](https://www.figma.com/community/file/968753947391480802/figma-website-template-demo-freebies-landing-page-covid-home-care-atik-gohel)

:max_bytes(150000):strip_icc()/figs_annotated-d533cd7e332e43339adfabfa764034d2.jpg)  
Image: [verywellfit.com](https://www.verywellfit.com/thmb/dCIpkGwFXOaee7XAoorhk7we8ns=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/figs_annotated-d533cd7e332e43339adfabfa764034d2.jpg)  
Source: [verywellfit.com](https://www.verywellfit.com/calories-in-figs-nutrition-and-health-benefits-4109063)

## Frequently Asked Questions

- **What is Fig's primary brand color?**  
  Fig's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

- **What font does Fig use?**  
  Fig uses Times New Roman as the primary typeface across body and headings.

- **Does Fig use a light or dark theme?**  
  Fig's primary site uses a light color scheme, with a background of #FFFFFF.

- **How was this brand profile generated?**  
  This profile was extracted from http://fig.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Fig.

## Methodology

Brand data on this page was extracted from [http://fig.io](http://fig.io/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Fig.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

### JSON Example
```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Times New Roman",
      "count": 4
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "body": [
        "Times New Roman"
      ],
      "heading": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  }
}
```