Fig Brand Identity

A complete profile of Fig's visual system — colors, typography, components, and personality — extracted from http://fig.io. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://fig.io.

• primary: #000000
  • rgb(0, 0, 0)
• accent: #000000
  • rgb(0, 0, 0)
• background: #FFFFFF
  • rgb(255, 255, 255)
• textPrimary: #000000
  • rgb(0, 0, 0)
• link: #000000
  • rgb(0, 0, 0)

Typography

Each font links to its Google Fonts page where available.

• primary: Times New Roman
  Google Fonts →
• heading: Times New Roman
  Google Fonts →

Visual Assets

Brand Personality

Tone: professional
Energy: medium
Audience: unknown

Fig Brand in the Wild

Image: unblast.com
Source: unblast.com

Image: images.squarespace-cdn.com
Source: figagency.com

Image: upload.wikimedia.org
Source: commons.wikimedia.org

Image: s3-alpha.figma.com
Source: figma.com

:max_bytes(150000):strip_icc()/figs_annotated-d533cd7e332e43339adfabfa764034d2.jpg)
Image: verywellfit.com
Source: verywellfit.com

Frequently Asked Questions

• What is Fig's primary brand color?
  Fig's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Fig use?
  Fig uses Times New Roman as the primary typeface across body and headings.

• Does Fig use a light or dark theme?
  Fig's primary site uses a light color scheme, with a background of #FFFFFF.

• How was this brand profile generated?
  This profile was extracted from http://fig.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Fig.

Methodology

Brand data on this page was extracted from http://fig.io on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Fig.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

JSON Example

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Times New Roman",
      "count": 4
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "body": [
        "Times New Roman"
      ],
      "heading": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  }
}