Fieldguide Brand Identity

A complete profile of Fieldguide's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #151C24
• secondary: #36853A
• accent: #36853A
• background: #131A21
• textPrimary: #131A21
• link: #1A232D

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#36853A, textColor=#FFFFFF, borderColor=#3C9541, borderRadius=3px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#151C24, borderColor=#71767A, borderRadius=3px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: audit and advisory professionals

Fieldguide Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Blog: Advisory and audit news and trends

  Source: Blog

• Announcing Fieldguide's Series A led by 8VC for Audit and Advisory Industry

  Source: Announcement

• KPMG and Fieldguide Reimagine AI-enabled Assurance to Empower Clients with Precision, Speed, and Insights

  Source: KPMG

• How Fieldguide Uses Hasura for Rapid Iteration & Scalability

  Source: Hasura

• Accounting Today - Fieldguide Releases Advisory Services AI

  Source: Accounting Today

Working with these fonts

Not found on Google Fonts? Follow this flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and download the font files.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#151C24",
  "secondary": "#36853A",
  "accent": "#36853A",
  "background": "#131A21",
  "textPrimary": "#131A21",
  "link": "#1A232D"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": ["Inter"],
   "body": ["Inter"],
   "paragraph": ["Inter"]
  },
  "fontSizes": {
   "h1": "84.8px",
   "h2": "48px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#36853A",
   "textColor": "#FFFFFF",
   "borderColor": "#3C9541",
   "borderRadius": "3px",
   "borderRadiusCorners": {
    "topLeft": "3px",
    "topRight": "3px",
    "bottomRight": "3px",
    "bottomLeft": "3px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#151C24",
   "borderColor": "#71767A",
   "borderRadius": "3px",
   "borderRadiusCorners": {
    "topLeft": "3px",
    "topRight": "3px",
    "bottomRight": "3px",
    "bottomLeft": "3px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.fieldguide.io/hubfs/Fieldguide/Images/5fe35f11bf78e333bb651667_fieldguide-logo.svg",
  "favicon": "https://www.fieldguide.io/hubfs/601010ba543c954d3c14cb44_favicon-32x32.png",
  "ogImage": null,
  "logoHref": "https://www.fieldguide.io",
  "logoAlt": "Fieldguide"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "audit and advisory professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 }
}