Fetii Brand Identity

A complete profile of Fetii's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #90A1B9
• secondary: #030712
• accent: #7C3AED
• background: #F0EDF7
• textPrimary: #7C3AED
• link: #7C3AED

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Playfair Display — https://fonts.google.com/specimen/Playfair+Display

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#7C3AED, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=16px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.540868 0.0962781 -0.22729 / 0.2) 0px 0px 30px -5px
• buttonSecondary: background=#F8F6FB, textColor=#0F172B, borderColor=#CAD5E2, borderRadius=16px, shadow=rgba(168, 85, 247, 0.5) 0px 0px 30px -5px

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy urban commuters

Fetii Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Apply To Drive | Fetii
  • Image:
  • Source: https://www.fetii.com/drive
• Fetii
  • Image:
  • Source: https://fetii.com/top-seed-companies-to-track-fetii
• Download Fetii Ride | Fetii
  • Image:
  • Source: https://www.fetii.com/ride-fetii
• Fetii
  • Image:
  • Source: https://fetii.com/top-seed-companies-to-track-fetii
• Download Fetii Ride | Fetii
  • Image:
  • Source: https://www.fetii.com/ride-fetii
• Fetii
  • Image:
  • Source: https://fetii.com/top-seed-companies-to-track-fetii

Working with these fonts

Not found on Google Fonts? Suggestions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. Extract @font-face declarations from the CSS.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 },
 {
 "family": "Playfair Display",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#90A1B9",
 "secondary": "#030712",
 "accent": "#7C3AED",
 "background": "#F0EDF7",
 "textPrimary": "#7C3AED",
 "link": "#7C3AED"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Playfair Display"
 },
 "fontStacks": {
 "heading": [
 "Playfair Display",
 "serif"
 ],
 "body": [
 "Inter",
 "sans-serif"
 ],
 "paragraph": [
 "Inter",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "60px",
 "h2": "48px",
 "body": "20px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#7C3AED",
 "textColor": "#FFFFFF",
 "borderColor": "#FFFFFF",
 "borderRadius": "16px",
 "borderRadiusCorners": {
 "topLeft": "16px",
 "topRight": "16px",
 "bottomRight": "16px",
 "bottomLeft": "16px"
 },
 "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.540868 0.0962781 -0.22729 / 0.2) 0px 0px 30px -5px"
 },
 "buttonSecondary": {
 "background": "#F8F6FB",
 "textColor": "#0F172B",
 "borderColor": "#CAD5E2",
 "borderRadius": "16px",
 "borderRadiusCorners": {
 "topLeft": "16px",
 "topRight": "16px",
 "bottomRight": "16px",
 "bottomLeft": "16px"
 },
 "shadow": "rgba(168, 85, 247, 0.5) 0px 0px 30px -5px"
 }
 },
 "images": {
 "logo": "https://fetii.com/assets/fetii_logo_1772042455618-VQIe-lBR.png",
 "favicon": "https://fetii.com/favicon.png",
 "ogImage": "https://fetii.com/fetii-thumbnail.png",
 "logoHref": "/",
 "logoAlt": "Fetii Logo"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "tech-savvy urban commuters"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}