fetii.json

Fetii Brand Identity

A complete profile of Fetii's visual system — colors, typography, components, and personality — extracted from https://www.fetii.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #90A1B9
Accent #7C3AED
Body Font Inter
Heading Font Playfair Display

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy urban commuters

Fetii Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Playfair Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#90A1B9",
    "secondary": "#030712",
    "accent": "#7C3AED",
    "background": "#F0EDF7",
    "textPrimary": "#7C3AED",
    "link": "#7C3AED"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Playfair Display"
    },
    "fontStacks": {
      "heading": [
        "Playfair Display",
        "serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#7C3AED",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklab(0.540868 0.0962781 -0.22729 / 0.2) 0px 0px 30px -5px"
    },
    "buttonSecondary": {
      "background": "#F8F6FB",
      "textColor": "#0F172B",
      "borderColor": "#CAD5E2",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(168, 85, 247, 0.5) 0px 0px 30px -5px"
    }
  },
  "images": {
    "logo": "https://fetii.com/assets/fetii_logo_1772042455618-VQIe-lBR.png",
    "favicon": "https://fetii.com/favicon.png",
    "ogImage": "https://fetii.com/fetii-thumbnail.png",
    "logoHref": "/",
    "logoAlt": "Fetii Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Fetii'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Download The App",
      "reasoning": "Button #2 has a vibrant brand color (#7C3AED) and action-oriented text ('Download The App'), making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Sign Up To Drive",
      "reasoning": "Button #0 has a different background color (#F8F6FB) and serves as a secondary action ('Sign Up To Drive')."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy urban commuters"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Fetii'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}