Fernstone Brand Identity

A complete profile of Fernstone's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #102C9C
• accent: #102C9C
• background: #FFFFFF
• textPrimary: #000000
• link: #0000EE

Typography

• primary: Satoshi — https://fonts.google.com/specimen/Satoshi
• heading: Vollkorn — https://fonts.google.com/specimen/Vollkorn

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#102C9C, textColor=#000000, borderRadius=10px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=14px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: individuals and businesses seeking insurance services

Fernstone Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Fernstone Insurance
  • Image:
  • Source: https://fernstone.com/
• Fernstone Insurance
  • Image:
  • Source: https://fernstone.com/
• Fernstone Insurance
  • Image:
  • Source: https://fernstone.com/
• Fernstone Insurance
  • Image:
  • Source: https://fernstone.com/
• Fernstone Insurance
  • Image:
  • Source: https://fernstone.com/
• Fernstone Insurance
  • Image:
  • Source: https://fernstone.com/

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    },
    {
      "family": "Chivo Mono",
      "role": "monospace"
    },
    {
      "family": "Be Vietnam Pro",
      "role": "body"
    },
    {
      "family": "Vollkorn",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#102C9C",
    "accent": "#102C9C",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "Vollkorn"
    },
    "fontStacks": {
      "heading": [
        "Vollkorn",
        "serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Vollkorn",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "54px",
      "body": "36px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#102C9C",
      "textColor": "#000000",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/zWvGf4bIIBZ284GaGcJFtYIE.png",
    "ogImage": "https://framerusercontent.com/images/Smvhds7QIKuhboA2TZIYhIOIYs.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "individuals and businesses seeking insurance services"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}