# Fernstone Brand Identity A complete profile of **Fernstone**'s visual system — colors, typography, components, and personality — extracted from [https://www.fernstone.com](https://www.fernstone.com/). Built for designers, agents, and AI tools. ## Color Palette Brand palette extracted from https://www.fernstone.com. - **Primary:** #102C9C rgb(16, 44, 156) - **Accent:** #102C9C rgb(16, 44, 156) - **Background:** #FFFFFF rgb(255, 255, 255) - **Text Primary:** #000000 rgb(0, 0, 0) - **Link:** #0000EE rgb(0, 0, 238) ## Typography Each font links to its Google Fonts page where available. - **Primary:** Satoshi [Google Fonts →](https://fonts.google.com/specimen/Satoshi) - **Heading:** Vollkorn [Google Fonts →](https://fonts.google.com/specimen/Vollkorn) ## Visual Assets Favicon Social Card ## UI Components Live previews rendered using Fernstone's actual button styles. ### Input - **Background:** transparent - **Text Color:** #000000 - **Border Color:** null - **Border Radius:** 0px - **Shadow:** none ### Button Primary - **Background:** #102C9C - **Text Color:** #000000 - **Border Radius:** 10px - **Shadow:** none ### Button Secondary - **Background:** #FFFFFF - **Text Color:** #0000EE - **Border Radius:** 14px - **Shadow:** none ## Brand Personality - **Tone:** professional - **Energy:** medium - **Audience:** individuals and businesses seeking insurance services ## Fernstone Brand in the Wild Image: [framerusercontent.com](https://framerusercontent.com/images/yV9mRwEejweraaOkOSCzfB0o7wk.png?width=3342&height=1946) Source: [fernstone.com](https://fernstone.com/) Image: [framerusercontent.com](https://framerusercontent.com/images/ASbxjy5bHXlDE16xNIaNUDvHTjE.png?width=1570&height=1473) Source: [fernstone.com](https://fernstone.com/) Image: [framerusercontent.com](https://framerusercontent.com/images/6TpcYKWRXXfVTvck0gFCMts8Q.png?width=1004&height=1002) Source: [fernstone.com](https://fernstone.com/) Image: [framerusercontent.com](https://framerusercontent.com/images/Smvhds7QIKuhboA2TZIYhIOIYs.png) Source: [fernstone.com](https://fernstone.com/) Image: [framerusercontent.com](https://framerusercontent.com/images/R5sbK0lgUznWcvh9jJzk9fPy4o.png?width=1000&height=1004) Source: [fernstone.com](https://fernstone.com/) Image: [framerusercontent.com](https://framerusercontent.com/images/ZVYRoae7VemPNW64ZtQI083aS3Y.png?width=876&height=763) Source: [fernstone.com](https://fernstone.com/) ## Frequently Asked Questions **What is Fernstone's primary brand color?** Fernstone's primary brand color is #102C9C. It anchors the visual identity across their website, product UI, and marketing materials. **What font does Fernstone use?** Fernstone uses Satoshi for body text and Vollkorn for headings. Fonts were detected on https://www.fernstone.com as part of their live design system. **Does Fernstone use a light or dark theme?** Fernstone's primary site uses a light color scheme, with a background of #FFFFFF. **How was this brand profile generated?** This profile was extracted from https://www.fernstone.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Fernstone. ## Methodology Brand data on this page was extracted from [https://www.fernstone.com](https://www.fernstone.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Fernstone. ## Machine-Readable Profile Direct endpoints for agents, designers, and tooling. No login or auth required. ```json { "colorScheme": "light", "fonts": [ { "family": "Satoshi", "role": "body" }, { "family": "Chivo Mono", "role": "monospace" }, { "family": "Be Vietnam Pro", "role": "body" }, { "family": "Vollkorn", "role": "heading" } ], "colors": { "primary": "#102C9C", "accent": "#102C9C", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#0000EE" }, "typography": { "fontFamilies": { "primary": "Satoshi", "heading": "Vollkorn" }, "fontStacks": { "heading": [ "Vollkorn", "serif" ], "body": [ "sans-serif" ], "paragraph": [ "Vollkorn", "serif" ] }, "fontSizes": { "h1": "60px", "h2": "54px", "body": "36px" } }, "spacing": { "baseUnit": 12, "borderRadius": "8px" }, "components": { "input": { "background": "transparent", "textColor": "#000000", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#102C9C", "textColor": "#000000", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0000EE", "borderRadius": "14px", "borderRadiusCorners": { "topLeft": "14px", "topRight": "14px", "bottomRight": "14px", "bottomLeft": "14px" }, "shadow": "none" } }, "images": { "favicon": "https://framerusercontent.com/images/zWvGf4bIIBZ284GaGcJFtYIE.png", "ogImage": "https://framerusercontent.com/images/Smvhds7QIKuhboA2TZIYhIOIYs.png" }, "__llm_logo_reasoning": { "selectedIndex": -1, "reasoning": "No suitable brand logo was found in the header area. The candidate provided is small and located in the body, not matching typical brand logo placement.", "confidence": 0.3, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Submit", "reasoning": "Button #0 uses the brand's primary color (#102C9C), which is vibrant and stands out as the main call-to-action with the text 'Submit'." }, "secondary": { "index": 1, "text": "Daycare insurance", "reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary option with less emphasis, suitable for a secondary action like 'Daycare insurance'." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "individuals and businesses seeking insurance services" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": -1, "selectedLogoReasoning": "No suitable brand logo was found in the header area. The candidate provided is small and located in the body, not matching typical brand logo placement.", "confidence": 0.3 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ``` ## Related Brand Profiles [Zapier](/content/branding/zapier/index.html) [Scale AI](/content/branding/scale-ai/index.html) [Fivetran](/content/branding/fivetran/index.html) [Stripe](/content/branding/stripe/index.html) [PagerDuty](/content/branding/pagerduty/index.html) [Brex](/content/branding/brex/index.html)