fernstone.json

Fernstone Brand Identity

A complete profile of Fernstone's visual system — colors, typography, components, and personality — extracted from https://www.fernstone.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #102C9C
Accent #102C9C
Body Font Satoshi
Heading Font Vollkorn

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: individuals and businesses seeking insurance services

Fernstone Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    },
    {
      "family": "Chivo Mono",
      "role": "monospace"
    },
    {
      "family": "Be Vietnam Pro",
      "role": "body"
    },
    {
      "family": "Vollkorn",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#102C9C",
    "accent": "#102C9C",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "Vollkorn"
    },
    "fontStacks": {
      "heading": [
        "Vollkorn",
        "serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Vollkorn",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "54px",
      "body": "36px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#102C9C",
      "textColor": "#000000",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/zWvGf4bIIBZ284GaGcJFtYIE.png",
    "ogImage": "https://framerusercontent.com/images/Smvhds7QIKuhboA2TZIYhIOIYs.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable brand logo was found in the header area. The candidate provided is small and located in the body, not matching typical brand logo placement.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Submit",
      "reasoning": "Button #0 uses the brand's primary color (#102C9C), which is vibrant and stands out as the main call-to-action with the text 'Submit'."
    },
    "secondary": {
      "index": 1,
      "text": "Daycare insurance",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary option with less emphasis, suitable for a secondary action like 'Daycare insurance'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "individuals and businesses seeking insurance services"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable brand logo was found in the header area. The candidate provided is small and located in the body, not matching typical brand logo placement.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}