fern.json

{
  "name": "Fern",
  "slug": "fern",
  "domain": "https://buildwithfern.com/",
  "sources": [
    "startups_gallery",
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Gt Planar",
        "role": "body"
      },
      {
        "family": "Arial",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#008700",
      "secondary": "#E0EAFF",
      "accent": "#008700",
      "background": "#F9F9FB",
      "textPrimary": "#1E1F24",
      "link": "#E2E7F7"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Gt Planar",
        "heading": "Gt Planar"
      },
      "fontStacks": {
        "heading": [
          "Gt Planar",
          "Arial",
          "sans-serif"
        ],
        "body": [
          "Gt Planar",
          "Arial",
          "sans-serif"
        ],
        "paragraph": [
          "Gt Planar",
          "Arial",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "64px",
        "h2": "36px",
        "body": "16px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "8px"
    },
    "components": {
      "input": {
        "background": "#25262D",
        "textColor": "#B9BBC6",
        "borderColor": "#FAFAFB",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
      },
      "buttonPrimary": {
        "background": "#008700",
        "textColor": "#FFFFFF",
        "borderColor": "#008700",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "rgba(0, 135, 0, 0.04) 0px 21px 19.25px 0px, rgba(0, 135, 0, 0.06) 0px 7px 7px 0px, rgba(0, 135, 0, 0.07) 0px 3.5px 3.5px 0px, rgba(0, 135, 0, 0.08) 0px 2.1875px 2px 0px, rgba(0, 135, 0, 0.12) 0px 1.00625px 10.5px 0px"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#80828D",
        "borderColor": "#D8D9E0",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": 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      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/fern/5a5e321ec0.webp",
      "alt": "Generate WebSocket Reference | Fern Documentation",
      "source_url": "https://buildwithfern.com/learn/docs/api-references/generate-websocket-ref",
      "image_url": "https://files.buildwithfern.com/fern.docs.buildwithfern.com/learn/cbf139902e8f0409a80fdef4b4da17073b1f691a59767f11f743052f4d01019a/products/docs/pages/api-references/websocket-deepgram.png",
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      "alt": "Blog | Fern",
      "source_url": "https://buildwithfern.com/blog",
      "image_url": "https://cdn.prod.website-files.com/67880ff570cdb1a85eee946f/67f5a5374167f17d18c1f4b3_fern-blog-ogimage%20(1).png",
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      "alt": "Fern Trust Center | Powered by SafeBase",
      "source_url": "https://security.buildwithfern.com/",
      "image_url": "https://app.safebase.io/api/share/dcd0ef9c-77a8-4e9d-adee-851e2785794b/logo_og.png?version=10",
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      "alt": "Card | Fern Documentation",
      "source_url": "https://buildwithfern.com/learn/docs/writing-content/components/cards",
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  "font_resources": [
    {
      "family": "Gt Planar",
      "google_fonts_url": "https://fonts.google.com/specimen/Gt+Planar"
    },
    {
      "family": "Gt Planar",
      "google_fonts_url": "https://fonts.google.com/specimen/Gt+Planar"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Gt+Planar&family=Gt+Planar&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/fern",
  "agent_instructions": "You are designing or implementing in Fern's brand identity.\n\n# Brand profile\n- Company: Fern\n- Source: https://buildwithfern.com/\n- Color scheme: light\n\n# Colors\n- primary: #008700\n- secondary: #E0EAFF\n- accent: #008700\n- background: #F9F9FB\n- textPrimary: #1E1F24\n- link: #E2E7F7\n\n# Typography\n- primary: Gt Planar — https://fonts.google.com/specimen/Gt+Planar\n- heading: Gt Planar — https://fonts.google.com/specimen/Gt+Planar\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=#25262D, textColor=#B9BBC6, borderColor=#FAFAFB, borderRadius=8px, shadow=rgba(0, 0, 0, 0.05) 0px 1px 2px 0px\n- buttonPrimary: background=#008700, textColor=#FFFFFF, borderColor=#008700, borderRadius=8px, shadow=rgba(0, 135, 0, 0.04) 0px 21px 19.25px 0px, rgba(0, 135, 0, 0.06) 0px 7px 7px 0px, rgba(0, 135, 0, 0.07) 0px 3.5px 3.5px 0px, rgba(0, 135, 0, 0.08) 0px 2.1875px 2px 0px, rgba(0, 135, 0, 0.12) 0px 1.00625px 10.5px 0px\n- buttonSecondary: background=#FFFFFF, textColor=#80828D, borderColor=#D8D9E0, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: developers and tech companies\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/fern.json",
  "page_markdown": "# Fern Brand Identity\n\nA complete profile of **Fern**'s visual system — colors, typography, components, and personality — extracted from https://buildwithfern.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/fern\n- Machine-readable JSON: https://characterquilt.com/branding/fern.json\n- Per-page llms.txt: https://characterquilt.com/branding/fern/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #008700 |\n| Accent | #008700 |\n| Body Font | Gt Planar |\n| Heading Font | Gt Planar |\n\n## Color Palette\n\n- primary: #008700\n- secondary: #E0EAFF\n- accent: #008700\n- background: #F9F9FB\n- textPrimary: #1E1F24\n- link: #E2E7F7\n\n## Typography\n\n- primary: Gt Planar — https://fonts.google.com/specimen/Gt+Planar\n- heading: Gt Planar — https://fonts.google.com/specimen/Gt+Planar\n\n## Visual Assets\n\n- Logo: 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Favicon: https://cdn.prod.website-files.com/67880ff570cdb1a85eee946f/67b7e65ec1d8e415614acc96_32.png\n- Social card (og:image): https://cdn.prod.website-files.com/67880ff570cdb1a85eee946f/67ae353584e465dc8dfad3d2_fern_og_image%20(3).png\n\n## UI Components\n\n- input: background=#25262D, textColor=#B9BBC6, borderColor=#FAFAFB, borderRadius=8px, shadow=rgba(0, 0, 0, 0.05) 0px 1px 2px 0px\n- buttonPrimary: background=#008700, textColor=#FFFFFF, borderColor=#008700, borderRadius=8px, shadow=rgba(0, 135, 0, 0.04) 0px 21px 19.25px 0px, rgba(0, 135, 0, 0.06) 0px 7px 7px 0px, rgba(0, 135, 0, 0.07) 0px 3.5px 3.5px 0px, rgba(0, 135, 0, 0.08) 0px 2.1875px 2px 0px, rgba(0, 135, 0, 0.12) 0px 1.00625px 10.5px 0px\n- buttonSecondary: background=#FFFFFF, textColor=#80828D, borderColor=#D8D9E0, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: developers and tech companies\n\n## Fern Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Generate WebSocket Reference | Fern Documentation**\n  - Image: https://files.buildwithfern.com/fern.docs.buildwithfern.com/learn/cbf139902e8f0409a80fdef4b4da17073b1f691a59767f11f743052f4d01019a/products/docs/pages/api-references/websocket-deepgram.png\n  - Source: https://buildwithfern.com/learn/docs/api-references/generate-websocket-ref\n- **Blog | Fern**\n  - Image: https://cdn.prod.website-files.com/67880ff570cdb1a85eee946f/67f5a5374167f17d18c1f4b3_fern-blog-ogimage%20(1).png\n  - Source: https://buildwithfern.com/blog\n- **Fern Trust Center | Powered by SafeBase**\n  - Image: https://app.safebase.io/api/share/dcd0ef9c-77a8-4e9d-adee-851e2785794b/logo_og.png?version=10\n  - Source: https://security.buildwithfern.com/\n- **Blog | Fern**\n  - Image: https://cdn.prod.website-files.com/67892cb246c9dfa86b898077/67a6423661e9f563837e9eb3_cohere-blog_image%20(1).png\n  - Source: https://buildwithfern.com/blog\n- **Card | Fern Documentation**\n  - Image: https://images.unsplash.com/photo-1466781783364-36c955e42a7f\n  - Source: https://buildwithfern.com/learn/docs/writing-content/components/cards\n- **Rebuilding pages with components | Fern**\n  - Image: https://cdn.prod.website-files.com/67892cb246c9dfa86b898077/69c578ef935463816c413958_component-blog-post-main-image.jpg\n  - Source: https://buildwithfern.com/post/rebuilding-docs-pages\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Gt Planar\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Arial\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#008700\",\n    \"secondary\": \"#E0EAFF\",\n    \"accent\": \"#008700\",\n    \"background\": \"#F9F9FB\",\n    \"textPrimary\": \"#1E1F24\",\n    \"link\": \"#E2E7F7\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Gt Planar\",\n      \"heading\": \"Gt Planar\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Gt Planar\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Gt Planar\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Gt Planar\",\n        \"Arial\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"64px\",\n      \"h2\": \"36px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#25262D\",\n      \"textColor\": \"#B9BBC6\",\n      \"borderColor\": \"#FAFAFB\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"rgba(0, 0, 0, 0.05) 0px 1px 2px 0px\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#008700\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#008700\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        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   \"favicon\": \"https://cdn.prod.website-files.com/67880ff570cdb1a85eee946f/67b7e65ec1d8e415614acc96_32.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/67880ff570cdb1a85eee946f/67ae353584e465dc8dfad3d2_fern_og_image%20(3).png\",\n    \"logoHref\": \"/\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 38,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 2,\n      \"text\": \"Start for free\",\n      \"reasoning\": \"Button #3 has a vibrant green background (#008700), which is the brand color, and the text 'Start for free' is action-oriented, making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 11,\n      \"text\": \"Read the docs\",\n      \"reasoning\": \"Button #2 has a white background (#FFFFFF) and the text 'Read the docs', which is less prominent and serves as a secondary action.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"developers and tech companies\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}