FERMÀT Brand Identity

A complete profile of FERMÀT's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #180729
• secondary: #49505B
• accent: #9E7E1A
• background: #FFFFFF
• textPrimary: #0D3B25
• link: #0D3B25

Typography

• primary: Hanken Grotesk — https://fonts.google.com/specimen/Hanken+Grotesk
• heading: Hanken Grotesk — https://fonts.google.com/specimen/Hanken+Grotesk

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#9E7E1A, textColor=#FFFFFF, borderRadius=999px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#333333, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: businesses looking for AI commerce solutions

FERMÀT Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Cipher
  • Image:
  • Source: Source
• 15 Listicle Examples That Drive Engagement (And How To Write Your Own)
  • Image:
  • Source: Source
• Careers
  • Image: .jpg)
  • Source: Source
• How Landing Pages Affect Ad Conversion Rate: Key Insights for Improved Performance
  • Image:
  • Source: Source

Working with these fonts

Not found on Google Fonts? Suggested flow for using the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Download font files and extract @font-face declarations from the CSS.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Hanken Grotesk",
   "role": "body"
  },
  {
   "family": "Arial",
   "role": "body"
  },
  {
   "family": "Span",
   "role": "unknown"
  },
  {
   "family": "Times New Roman",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#180729",
  "secondary": "#49505B",
  "accent": "#9E7E1A",
  "background": "#FFFFFF",
  "textPrimary": "#0D3B25",
  "link": "#0D3B25"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Hanken Grotesk",
   "heading": "Hanken Grotesk"
  },
  "fontStacks": {
   "heading": [
    "Span",
    "Times New Roman",
    "sans-serif"
   ],
   "body": [
    "Hanken Grotesk",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Hanken Grotesk",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "54px",
   "h2": "56px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "12px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#9E7E1A",
   "textColor": "#FFFFFF",
   "borderRadius": "999px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#333333",
   "borderRadius": "0px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/63f5f201b1f212a5c76681f0/63f6319f0b6d0beeffa89a24_Logo.svg",
  "favicon": "https://cdn.prod.website-files.com/63f5f201b1f212a5c76681f0/67bdeb13da3e4b177ee7095a_Favi.png",
  "ogImage": "https://cdn.prod.website-files.com/63f5f201b1f212a5c76681f0/67bdea221bc13325b7546c51_OpenGraphCover.png"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "businesses looking for AI commerce solutions"
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}