FERMÀT Brand Identity

A complete profile of FERMÀT's visual system — colors, typography, components, and personality — extracted from https://www.fermatcommerce.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.fermatcommerce.com/.

• primary: #180729
  rgb(24, 7, 41)
• secondary: #49505B
  rgb(73, 80, 91)
• accent: #9E7E1A
  rgb(158, 126, 26)
• background: #FFFFFF
  rgb(255, 255, 255)
• textPrimary: #0D3B25
  rgb(13, 59, 37)
• link: #0D3B25
  rgb(13, 59, 37)

Typography

Each font links to its Google Fonts page where available.

• primary: Hanken Grotesk
  Hanken Grotesk Google Fonts →
• heading: Hanken Grotesk
  Hanken Grotesk Google Fonts →
• Span, Times New Roman, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
 
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

UI Components

Live previews rendered using FERMÀT's actual button styles.

• Button Primary

  • background: #9E7E1A
  • textColor: #FFFFFF
  • borderRadius: 999px
  • shadow: none

• Button Secondary

  • background: #FFFFFF
  • textColor: #333333
  • borderRadius: 0px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: businesses looking for AI commerce solutions

FERMÀT Brand in the Wild

Image: cdn.prod.website-files.com

Source: fermatcommerce.com

Image: cdn.prod.website-files.com

Source: fermatcommerce.com

Image: cdn.prod.website-files.com

Source: fermatcommerce.com

Frequently Asked Questions

• What is FERMÀT's primary brand color?
  FERMÀT's primary brand color is #180729.
• What accent color does FERMÀT use?
  FERMÀT uses #9E7E1A as an accent color.
• What font does FERMÀT use?
  FERMÀT uses Hanken Grotesk as the primary typeface.
• Does FERMÀT use a light or dark theme?
  FERMÀT's primary site uses a light color scheme.
• Where can I find FERMÀT's logo?
  Available directly on their site (https://www.fermatcommerce.com/).
• How was this brand profile generated?
  This profile was extracted using the Firecrawl branding extraction API.