Felt Brand Identity

A complete profile of Felt's visual system — colors, typography, components, and personality — extracted from https://felt.com.

Color Palette

Brand palette extracted from https://felt.com.

• Primary: #DC8C46
• Secondary: #64754B
• Accent: #DC8C46
• Background: #3D521E
• Text Primary: #3D521E
• Link: #3D521E

Typography

Each font links to its Google Fonts page where available.

• Primary: Gt alpina standard
• Heading: Atlasgrotesk cy web

Fonts not found on Google Fonts? If you have permission to use the fonts, follow the suggested flow to download actual brand fonts.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Felt's actual button styles.

• Button Primary

  • Background: #DC8C46
  • Text Color: #DC8C46
  • Border Radius: 0px
  • Shadow: none

• Button Secondary

  • Background: #64754B
  • Text Color: #FFFFFF
  • Border Radius: 0px
  • Shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: GIS professionals and businesses

Felt Brand in the Wild

Image: cdn.prod.website-files.com
Source: felt.com

Image: cdn.prod.website-files.com
Source: felt.com

Frequently Asked Questions

• What is Felt's primary brand color?
  Felt's primary brand color is #DC8C46. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Felt use?
  Felt uses Gt alpina standard for body text and Atlasgrotesk cy web for headings.

• Does Felt use a light or dark theme?
  Felt's primary site uses a dark color scheme, with a background of #3D521E.

• Where can I find Felt's logo?
  Felt's logo is available directly on their site (https://felt.com).

• How was this brand profile generated?
  This profile was extracted from https://felt.com using the Firecrawl branding extraction API.