Fello Brand Identity

A complete profile of Fello's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #111827
• secondary: #CFE3CF
• accent: #14532D
• background: #262C2B
• textPrimary: #262C2B
• link: #9CA3AF

Typography

• primary: Source Sans Pro — https://fonts.google.com/specimen/Source+Sans+Pro
• heading: Source Sans Pro — https://fonts.google.com/specimen/Source+Sans+Pro

Visual Assets

• Logo:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#111827, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#14532D, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy investors

Fello Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• What Are Mutual Funds and How to Invest in Them?
  • Image:
  • Source: Link
• Essential Financial Tips for 2025
  • Image:
  • Source: Link
• What Are the Best Personal Finance Apps for You?
  • Image:
  • Source: Link
• Why Is Gold The Best Investment To Make Right Now?
  • Image:
  • Source: Link
• Best Budget Electric Cars in India
  • Image:
  • Source: Link
• How Much Wealth Can You Build with Mutual Funds in 10 Years?
  • Image:
  • Source: Link

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {
 "family": "Source Sans Pro",
 "role": "body"
 }
],
 "colors": {
 "primary": "#111827",
 "secondary": "#CFE3CF",
 "accent": "#14532D",
 "background": "#262C2B",
 "textPrimary": "#262C2B",
 "link": "#9CA3AF"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Source Sans Pro",
 "heading": "Source Sans Pro"
 },
 "fontStacks": {
 "heading": [
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "body": [
 "Source Sans Pro",
 "system-ui",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Oxygen",
 "Ubuntu",
 "Cantarell",
 "Open Sans",
 "Helvetica Neue",
 "sans-serif"
 ],
 "paragraph": [
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ]
 },
 "fontSizes": {
 "h1": "64px",
 "h2": "36px",
 "body": "12px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "6px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#111827",
 "borderColor": null,
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#14532D",
 "textColor": "#FFFFFF",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#000000",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://fello.in/logos/fello_black.png",
 "favicon": null,
 "ogImage": "https://d37gtxigg82zaw.cloudfront.net/fello-thumbnail.png",
 "logoHref": "/",
 "logoAlt": "Fello"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "tech-savvy investors"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}