Fello Brand Identity

A complete profile of Fello's visual system — colors, typography, components, and personality — extracted from https://fello.in. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://fello.in.

Color Details

• Primary: #111827 (rgb(17, 24, 39))
• Secondary: #CFE3CF (rgb(207, 227, 207))
• Accent: #14532D (rgb(20, 83, 45))
• Background: #262C2B (rgb(38, 44, 43))
• Text Primary: #262C2B (rgb(38, 44, 43))
• Link: #9CA3AF (rgb(156, 163, 175))

Typography

Each font links to its Google Fonts page where available.

Font Details

• Primary Font: Source Sans Pro (Google Fonts →)
• Heading: Source Sans Pro (Google Fonts →)

Visual Assets

Logo

Social Card

UI Components

Live previews rendered using Fello's actual button styles.

Component Examples

• Input
  input
  Background: transparent
  Text Color: #111827
  Border Color: null
  Border Radius: 0px
  Shadow: none

• Button Primary
  buttonPrimary
  Background: #14532D
  Text Color: #FFFFFF
  Border Radius: 8px
  Shadow: none

• Button Secondary
  buttonSecondary
  Background: #FFFFFF
  Text Color: #000000
  Border Radius: 8px
  Shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy investors

Fello Brand in the Wild

Image: fello.in

Image: fello.in

Image: fello.in

Image: fello.in

Image: fello.in

Image: fello.in

Frequently Asked Questions

• What is Fello's primary brand color?
  Fello's primary brand color is #111827. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Fello use?
  Fello uses #14532D as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Fello use?
  Fello uses Source Sans Pro as the primary typeface across body and headings.

• Does Fello use a light or dark theme?
  Fello's primary site uses a dark color scheme, with a background of #262C2B.

• Where can I find Fello's logo?
  Fello's logo is available directly on their site (https://fello.in). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://fello.in using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Fello.

Methodology

Brand data on this page was extracted from https://fello.in on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.