Fed10 Brand Identity

A complete profile of Fed10's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #6B7280
• secondary: #9CA3AF
• accent: #2D2A26
• background: #F7F6F2
• textPrimary: #2D2A26
• link: #4B5563

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#2D2A26, textColor=#FFFFFF, borderRadius=9999px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#1A1918, borderColor=#FAFAF7, borderRadius=9999px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: government affairs professionals

Fed10 Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Fed10 - Legislative Intelligence Platform for Government Affairs
  • Image:
  • Source: https://fed10.ai/
• Fed10 - Legislative Intelligence Platform for Government Affairs
  • Image:
  • Source: https://fed10.ai/
• Fed10 - Legislative Intelligence Platform for Government Affairs
  • Image:
  • Source: https://fed10.ai/
• Fed10 - Legislative Intelligence Platform for Government Affairs
  • Image:
  • Source: https://fed10.ai/
• Fed10 - Legislative Intelligence Platform for Government Affairs
  • Image:
  • Source: https://fed10.ai/
• Fed10 - Legislative Intelligence Platform for Government Affairs
  • Image:
  • Source: https://fed10.ai/

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "body"
  },
  {
   "family": "Helvetica Neue",
   "role": "body"
  },
  {
   "family": "Arial",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#6B7280",
  "secondary": "#9CA3AF",
  "accent": "#2D2A26",
  "background": "#F7F6F2",
  "textPrimary": "#2D2A26",
  "link": "#4B5563"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "36px",
   "body": "24px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "6px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#2D2A26",
   "textColor": "#FFFFFF",
   "borderRadius": "9999px",
   "borderRadiusCorners": {
    "topLeft": "9999px",
    "topRight": "9999px",
    "bottomRight": "9999px",
    "bottomLeft": "9999px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#1A1918",
   "borderColor": "#FAFAF7",
   "borderRadius": "9999px",
   "borderRadiusCorners": {
    "topLeft": "9999px",
    "topRight": "9999px",
    "bottomRight": "9999px",
    "bottomLeft": "9999px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.fed10.ai/bruhlogo.png",
  "favicon": "https://www.fed10.ai/favicon.png",
  "ogImage": "https://temn1sij.ogplus.net/",
  "logoHref": "/",
  "logoAlt": "Fed10"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "government affairs professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}